Drew Barrymore :: essays research papers

Drew Barrymore is a multi year old on-screen character, conceived on February 22,1975. She was conceived in Los Angeles into a family known for the two its artist ability and individual life challenges. At the point when Drew was a newborn child, her folks were told various occasions, she ought to â€Å"get into commercials.†Drew was an extremely gifted young lady. The film she first showed up in quite a while a minor job in the film â€Å"The Protagonist’s Daughter.† Her fundamental acting vocation started in 1982 when she was given a role as â€Å"Gertie† in Steven Spielberg’s sci-fi film â€Å"E.T.: The Extraterrestrial.† This film was one of the most well known movies ever. This incredible accomplishment pushed Barrymore to fame and was currently known as a â€Å"Child Star†. All through the 80’s she worked consistently, showing up in more movies and T.V films. This youthful star experienced childhood in an exceptionally extreme Hollywood way of life. She went to numerous late night parties, exposure occasions, and clubs. She likewise was known as â€Å"E.T.’s buddy, Gertie, parties ‘till 3.† Soon Drew began smoking, sneaking tastes of her more seasoned friends’ drinks, and exploring different avenues regarding drugs. As her medication use and drinking developed additionally compelling, she could barely conceal it from the outside world. Drew initially began utilizing cocaine when she was 13 years of age, at the time she didn’t figure she would get dependent on the medication. Be that as it may, she was mixed up, after a short time she ended up utilizing progressively enormous amounts of the medication. Drew’s mother got concerned and hauled Drew to a Family Treatment Center, in Van Nuys, California. Drew went to numerous treatment meetings with different patients her own age. She went through just 12 days in the medical clinic and demonstrated she was happy with the program. She left the emergency clinic ahead of schedule, because of an earlier duty for a shoot in Nevada.This shoot needed to go to New York City, where, after over 2 months of balance; Drew hungered for cocaine and promptly fell go into her horrible propensities. Her mom employed two private specialists to find Drew, they discovered her and a companion and returned them in cuffs to the medical clinic. Attracted at last idea to make her recuperation her top need, and she had to concede she had wound up in a sorry situation. Following 3 months stay she had gained a lot of ground and was released. Barrymore was taken steps to reveal to her story worldwide by doing this it impacted her to need to help other grieved youthful grown-ups. Drew Barrymore :: articles inquire about papers Drew Barrymore is a multi year old on-screen character, conceived on February 22,1975. She was conceived in Los Angeles into a family known for the two its artist ability and individual life challenges. At the point when Drew was a newborn child, her folks were told various occasions, she ought to â€Å"get into commercials.†Drew was a gifted young lady. The film she first showed up in quite a while a minor job in the film â€Å"The Protagonist’s Daughter.† Her principle acting vocation started in 1982 when she was given a role as â€Å"Gertie† in Steven Spielberg’s sci-fi film â€Å"E.T.: The Extraterrestrial.† This film was one of the most famous movies ever. This extraordinary accomplishment pushed Barrymore to fame and was currently known as a â€Å"Child Star†. All through the 80’s she worked consistently, showing up in more movies and T.V motion pictures. This youthful star experienced childhood in an extremely intense Hollywood way of life. She went to numerous late night parties, exposure occasions, and clubs. She additionally was known as â€Å"E.T.’s buddy, Gertie, parties ‘till 3.† Soon Drew began smoking, sneaking tastes of her more established friends’ drinks, and exploring different avenues regarding drugs. As her medication use and drinking developed all the more compelling, she could barely conceal it from the outside world. Drew previously began utilizing cocaine when she was 13 years of age, at the time she didn’t figure she would get dependent on the medication. Be that as it may, she was mixed up, after a short time she wound up utilizing progressively enormous amounts of the medication. Drew’s mother got concerned and hauled Drew to a Family Treatment Center, in Van Nuys, California. Drew went to numerous treatment meetings with different patients her own age. She went through just 12 days in the emergency clinic and demonstrated she was happy with the program. She left the medical clinic ahead of schedule, because of an earlier duty for a shoot in Nevada.This shoot needed to make a trip to New York City, where, after over 2 months of collectedness; Drew pined for cocaine and promptly fell go into her awful propensities. Her mom recruited two private specialists to find Drew, they discovered her and a companion and returned them in cuffs to the emergency clinic. Attracted at last idea to make her recuperation her top need, and she had to concede she had wound up in a sorry situation. Following 3 months stay she had gained a lot of ground and was released. Barrymore was taken steps to reveal to her story worldwide by doing this it affected her to need to help other upset youthful grown-ups.

Management Principles Essay Example | Topics and Well Written Essays - 2500 words - 1

The board Principles - Essay Example This report recognizes the points of interest and burdens of the lifetime work model and offers exercises for today’s administrators who are as yet considering utilizing this lifetime business framework. At the point when representatives are given lifetime work ensures, the business must think about its obligations as far as the law. Gibson and Piscitelli (1997) offer that business chiefs must be cautious about specific proclamations which are made which can be deciphered by workers to imply that their occupations will consistently be secure. In one huge, worldwide business condition, a business administrator, in passing work environment conversation, told his representative that â€Å"we will resign together†. This announcement was made in a situation where no such lifetime work ensures were a piece of the plan of action, anyway the representative had the option to persuade the lawful framework that a lifetime business contract was suggested, therefore forcing noteworthy ramifications for the business. Despite the fact that this was not a business where lifetime work was being offered to representatives, it will in general show the significance of thinking about the lawful obligations of these understandings. Repa and Stewart (1999) offer that the biggest legitimate hazard is when workers start to see that agreements exist among themselves and the business element, consequently the formation of an inferred agreement becomes reason for lawful questions. In a business where lifetime work is a piece of the plan of action, organizations must consider the dangers of these kinds of understandings as representatives have extensive legitimate assets accessible if workers see breaks of these agreements, regardless of whether inferred or dependent on composed representative agreements. The business should likewise think about that, when offering lifetime work ensures, the present commercial center or financial conditions won't generally, later on, be ideal

The History and Love Story of the Taj Mahal

The History and Love Story of the Taj Mahal The Taj Mahal is a delightful, white-marble catacomb worked by Mughul head Shah Jahan for his adored spouse, Mumtaz Mahal. Situated on the southern bank of the Yamuna River close to Agra, India, the Taj Mahal took 22 years to construct, at long last being finished in 1653. The Taj Mahal, thought about one of the New Wonders of the World, bewilders each guest for its balance and basic excellence, yet in addition for its multifaceted calligraphy, trimmed blossoms made of gemstones, and heavenly nursery. The Love Story It was in 1607, that Shah Jahan, grandson of Akbar the Great, initially met his dearest. At that point, he was not yet the fifth sovereign of the Mughal Empire. Sixteen-year-old, Prince Khurram, as he was then called, fluttered around the regal bazaar, playing with the young ladies from high-positioning families that staffed the booths.â At one of these stalls, Prince Khurram met 15-year-old Arjumand Banu Baygam, whose father was destined to be the PM and whose auntie was hitched to Prince Khurram’s father. In spite of the fact that it was all consuming, instant adoration, the two were not permitted to wed immediately. To begin with, Prince Khurram needed to wed Kandahari Begum. (He would later wed a third spouse too.) On March 27, 1612, Prince Khurram and his cherished, whom he gave the name Mumtaz Mahal (â€Å"chosen one of the palace†), were hitched. Mumtaz Mahal was not just wonderful, she was keen and kind. General society was fascinated with her, to some degree on the grounds that Mumtaz Mahal thought about the individuals, steadily making arrangements of widows and vagrants to make sure they got food and cash. The couple had 14 kids together, yet just seven lived past earliest stages. It was the introduction of the fourteenth kid that was to slaughter Mumtaz Mahal. The Death of Mumtaz Mahal In 1631, three years into Shah Jahan’s rule, there was an insubordination in progress, drove by Khan Jahan Lodi. Shah Jahan had taken his military out to the Deccan, around 400 miles from Agra, so as to squash the usurper. Of course, Mumtaz Mahal, who was consistently by Shah Jahan’s side, went with him, in spite of being intensely pregnant. On June 16, 1631, Mumtaz Mahal, in an extravagantly designed tent, brought forth a sound child young lady in the settlement. From the outset, all appeared to be well, yet it was before long found that Mumtaz Mahal was passing on. When Shah Jahan got updates on his wife’s condition, he raced to her side. In the early morning long stretches of June 17, 1631, Mumtaz Mahal passed on in his arms. Reports state that in Shah Jahan’s anguish, he went to his own tent and weeped for eight days. After developing, some state he had matured, presently brandishing white hair and requiring glasses. Mumtaz Mahal was covered immediately, as indicated by Islamic custom, close to the place to stay at Burbanpur. Her body, be that as it may, was not to remain there long. Plans for the Taj Mahal In December 1631, when the fight with Khan Jahan Lodi was won, Shah Jahan had the remaining parts of Mumtaz Mahal uncovered and brought 435 miles (700 km) to Agra. The arrival of Mumtaz Mahal was an excellent parade, with a large number of officers going with the body and grievers coating the course. At the point when the remaining parts of Mumtaz Mahal arrived at Agra on January 8, 1632, they were briefly covered ashore given by aristocrat Raja Jai Singh, close to where the Taj Mahal was to be assembled. Shah Jahan, loaded up with misery, had chosen to empty that feeling into an intricate, flawless, costly sepulcher that would match each one of those that had preceded it. (It was additionally to be interesting, being the primary huge tomb committed to a lady.) Albeit nobody, fundamental planner for the Taj Mahal is known, it is accepted that Shah Jahan, who was at that point energetic about design, chipped away at the plans himself with the information and help of some of the best engineers of his time. The arrangement was that the Taj Mahal (â€Å"the crown of the region†) would speak to paradise (Jannah) on Earth. No cost was saved to get this going. Building the Taj Mahal At that point, the Mughal Empire was one of the most extravagant on the planet and along these lines Shah Jahan had the way to pay for this enormous endeavor. With the plans made, Shah Jahan needed the Taj Mahal to be great, yet in addition, manufactured rapidly. To speed creation, an expected 20,000 laborers were gotten and housed close by in a recently constructed town for them called Mumtazabad. These laborers included both talented and untalented experts. From the start, developers took a shot at the establishment and afterward on the goliath, 624-foot-long plinth (base). On this plinth was to sit the Taj Mahal working just as the two coordinating, red sandstone structures (the mosque and the visitor house) that flank the Taj Mahal. The Taj Mahal building, sitting on a subsequent plinth, was to be an octagonal structure, first built of block and afterward shrouded in white marble. Like in most huge tasks, the developers made a framework to construct higher; notwithstanding, what was unordinary was that the platform for this venture was worked of blocks. Nobody has yet made sense of why. The white marble was unbelievably overwhelming and quarried in Makrana, 200 miles away. Allegedly, it took 1,000 elephants and an untold number of bulls to drag the marble to the Taj Mahal building site. For the substantial marble pieces to arrive at the higher spaces of the Taj Mahal, a monster, 10-mile-long, earthen incline was fabricated. The highest point of the Taj Mahal is topped with a colossal, twofold shell arch that ranges to 240 feet and is additionally canvassed in white marble. Four slender, white-marble minarets stand tall at the edges of the subsequent plinth, encompassing the sepulcher. Calligraphy and Inlaid Flowers Most photos of the Taj Mahal show just a huge, white, exquisite structure. What these photographs miss is the complexities that must be seen very close. It is these subtleties that make the Taj Mahal astoundingly female and rich. On the mosque, visitor house, and the huge fundamental entryway at the southern finish of the Taj Mahal complex show up sections from the Quran (frequently spelled Koran), the blessed book of Islam, written in calligraphy. Shah Jahan employed Amanat Khan, an ace calligrapher, to deal with the trimmed stanzas. Magnificently done, the completed sections from the Quran, trimmed with dark marble, look delicate and delicate. Albeit made of stone, the bends make it look nearly manually written. The 22 entries from the Quran were supposedly picked by Amanat Khan himself. Curiously, Amanat Khan was the main individual who Shah Jahan permitted to sign his work on the Taj Mahal. Practically more astonishing than the calligraphy is the choice decorated blossoms found all through the Taj Mahal complex. In a procedure known as parchin kari, exceptionally gifted stone cutters cut unpredictable botanical plans into the white marble and afterward trimmed valuable and semi-valuable stones to frame intertwined vines and blossoms. The 43 various types of valuable and semi-valuable stones utilized for these blossoms originated from around the globe, including lapis lazuli from Sri Lanka, jade from China, malachite from Russia, and turquoise from Tibet. The Garden As in numerous religions, Islam holds the picture of Paradise as a nursery; accordingly, the nursery at the Taj Mahal was an essential piece of the arrangement to make it paradise on Earth. The Taj Mahal’s garden, which is arranged toward the south of the sepulcher, has four quadrants, isolated by four â€Å"rivers† of water (another significant Islamic picture of Paradise), which accumulate at a focal pool. The nurseries and â€Å"rivers† were provided with water from the Yamuna River by a mind boggling, underground water framework. Tragically, no records have endure mentioning to us what plants were initially planted in the Taj Mahal’s garden. The End of Shah Jahan Shah Jahan remained in profound grieving for a long time however considerably from that point forward, the demise of Mumtaz Mahal still profoundly influenced him. That is maybe why the third of Mumtaz Mahal and Shah Jahan’s four children, Aurangzeb, had the option to effectively murder off his three siblings and detain his dad. In 1658, following 30 years as ruler, Shah Jahan was usurped and set in the rich Red Fort in Agra. Not ready to leave but rather with the majority of his standard extravagances, Shah Jahan went through his most recent eight years gazing out a window, taking a gander at his beloved’s Taj Mahal. At the point when Shah Jahan kicked the bucket on January 22, 1666, Aurangzeb had his dad covered with Mumtaz Mahal in the sepulcher underneath the Taj Mahal. On the fundamental floor of the Taj Mahal, over the sepulcher, presently sits two cenotaphs (vacant, open tombs). The one in the focal point of the room has a place with Mumtaz Mahal and the one just toward the west is for Shah Jahan. Encompassing the cenotaphs is a gently cut, frilly, marble screen. (Initially it had been a gold screen yet Shah Jahan had that supplanted so criminals would not be too enticed.) The Taj Mahal in Ruins Shah Jahan had enough riches in his coffers to help the Taj Mahal and its strong support costs, yet throughout the hundreds of years, the Mughal Empire lost its wealth and the Taj Mahal fell into dilapidation. By the 1800s, the British expelled the Mughals and took over India. To many, the Taj Mahal was excellent thus they cut gemstones from the dividers, took the silver candles and entryways, and even attempted to sell the white marble abroad. It was Lord Curzon, the British emissary of India, who shut down all that. Instead of plundering the Taj Mahal, Curzon attempted to reestablish it. The Taj Mahal Now The Taj Mahal has by and by become a radiant spot, with 2.5 million individuals visiting it every year. Guests can visit during the daytime, where the shade of the white marble appears to change contingent upon the time. When a month, guests have

Attitude Crocodile tourism is one of the most famo Essays

Demeanor Crocodile the travel industry is one of the most famo Essays Demeanor Crocodile the travel industry is one of the most celebrated experience the travel industry on the planet that draws in a great deal of traveler to visit Australia. The enormous measure of voyagers carries a ton of advantages to Australia, which incorporates immense measure of income for neighborhood government and visitor administrators and extraordinary notoriety in traveler industry under the financial downturn condition. In any case, the most well known the travel industry additionally bring about some pessimistic effects breaking the biological balance and undermining nearby individuals ' s life. Subsequently, it is difficult for individuals to pass judgment on climate crocodile the travel industry is certain or not. A few people and ecological associations thought about that the crocodile the travel industry ought to be precluded. On the opposite side, the travel industry administrators will attempt their best to secure their benefit also. So as to hold the generous pay however lessen the pessimistic effects, arranging and participation is the fundamental part that the two sides need to endeavor and put exertion Beginning The most clear and noteworthy issue is the crocodiles turns out to be increasingly forceful and bold to human, which is compromising individuals ' s life altogether. Because of the crocodile the travel industry, crocodiles are progressively acquainted with pontoons and pulled in by vessels, further increasingly, a bigger number of people were executed by crocodiles than previously. As per the news, in 2014, saltwater crocodiles murdered four Territorians in the Northern Territory, which is just about one-fifth of the all out 21 individuals executed since 1974(NT News, 2014). The crocodile the travel industry has pushed locals closer to the hazardous as well as explorers. There were 31 casualties on the rundown since 1990, every one of them were executed by crocodiles in Australia, and there were numerous disasters have not been r ecorded(C. Garry, 2011). The reasons why crocodiles assault human are numerous, which incorporate region resistance, home safeguard, self preservation, food and by accident(C. Garry, 2011). To be progressively explicit, crocodile is ectothermic which implies without a second thought. They generally become dynamic when temperature increment, since they relies upon sun based vitality. In any case, individuals are likewise like to go during the warm period. Along these lines, season likewise could be added as a factor(H. Melissa, 2015). To be sure, there are numerous components bring about crocodile assault, yet , the center explanation is the advancement of crocodile the travel industry and human ' s ill-advised practices, over taking care of and natural surroundings lose changed crocodile ' s propensities. In the interim, with the advancement of crocodile the travel industry, there are progressively chance for human to move toward crocodile which implies the circumstance could be mor e terrible later on. Rethink The crocodile assault isn't just undermining human ' s life, yet additionally itself. Vengeance slaughters are basic in wherever. As indicated by the news report, in 2014, an African man killed crocodile following one month when his family was killed by crocodiles (H. Melissa, 2015). Further more, crocodile assault causes crocodile to get a downright terrible notoriety, which causes numerous guiltless crocodile to have been executed. In Australia, after a kid was feeling the loss of, the expert in Australia gave a shoot-to-slaughter request on any crocodile greater than two meters(H. Melissa, 2015). In this manner, the terrible notoriety have placed crocodile into an extremely hazardous edge. A portion of the crocodiles are jeopardizes species, for example, Philippine and Orinoco crocodile. Be that as it may, a great many people don't have the information on the crocodile, they won't think about them as Philippine and Orinoco, the main name of them is cr ocodile ' , the perilous executioner on the planet. Consequently, the crocodile the travel industry has irritated inconsistencies among human and crocodile somewhat. Meaning of Stakeholders In request to characterize the partners, it is smarter to glance through the entire advantage chain in the crocodile the travel industry. On one hand, as a productive industry, traveler industry is assuming a basic job in Australia economy. As indicated by the report, during the period from 2013 to 2014, the travel industry has bring $102 billion salary to Australia(Annual Report, 2013-14), which is a such enormous number. For the situation, it likewise referenced that in the decrease pattern of the travel industry, crocodile the travel industry despite everything can stay an effectively number of guests. In this way, we can discover how much significant is crocodile the travel industry for the travel industry administrators and the related ventures, for example, lodging and cooking industry, eve n many sole dealers depend on the crocodile the travel industry. Then again, vacationers likewise win

Animal Abuse and Criminal Behavior - Free Essay Example

With decades of research on the topic, scientists and advocates have learned a lot about the correlation between pet abuse and domestic violence as well as the importance of this relationship. Monitoring past instances of animal abuse can be used for early identification of potential abusers for both human and animal victims. It is for this reason that many states have begun to consider creating an animal abuse registry, similar to the more widely known Sex Offender registry. Intentional animal cruelty is of concern as it is often a sign of psychological illness. Repeated offences frequently show that the individual may be predisposed to committing acts of violence towards humans. Since this is a warning sign of possible violent behaviors, tracking animal abusers could be beneficial in ensuring the protection of both animals and people. Therefore, making and sustaining a registry of those convicted of animal abuse will be an asset in discovering and preventing possible future instances of criminal behavior. In an effort to take animal abuse cases more seriously, deter actions, and provide more substantial punishments to those who mistreat animals, animal abuser registries are becoming popularized within the United States. The registry requires convicted offenders to record their name, address, and image online. Consequently, this prohibits them from owning, possessing, residing with, having custody of, or intentionally engaging in any physical contact with any animal (NYC Health, Frequently Asked Questions). The government hopes these registries will provide peace of mind to communities by alerting the public to the presence of animal cruelty offenders in the community while providing heightened scrutiny of individuals perceived to be at high risk of re-offense to animals or people (ASPCA, Position Statement). It provides a tool to allow people to be more alert to those individuals convicted of cruelty to animals. Advocates claim that the stigma of being registered for all to see will serve to deter people from committing animal crimes. As part of the law, pet stores, shelters, and employees of other certain animal-related businesses and organizations are required to check these registries before finalizing the sale of an animal. They are also expected to refuse to sell or transfer ownership of an animal to anyone listed on the registry. Such registries have already been enacted in states such as New York and Tennessee. Although the registries that are currently established are quite new and havent seen much use just yet, one of the New York registries prevented a New York man in Massena from purchasing replacement animals just a few months after being convicted of animal cruelty and abuse. This mans dog had died after being left unattended for hours in his car while at the state fair. The same man also was facing allegations that he neglected 22 horses and had a foal in his care die at his St. Lawrence County farm (Parker, State Animal Abuse Registry). A substantial part of the opposition that creating a centralized animal abuse registry faces has to do with the worry that the expensive system will be underutilized. Although this is just one example, when given the resources, large-scale organizations, privately owned pet stores and breeders, and even individuals looking for good homes for their kittens and puppies have shown that they are grateful for and are willing to utilize the system to help screen potential owners. While the main and most obvious purpose of creating a registry is to prevent those with an abuse record from acquiring animals in the future, there is also a focus on how the registries could serve the dual purpose of identifying people who are at an increased risk of being involved in domestic violence disputes or carrying out violent attacks against other people (Carrozza, Animal Abuser Registry). Most of the research in this area has involved interviewing or administering questionnaires to victims in domestic abuse shelters to determine the prevalence of companion animal abuse. Studies dating from 1998 to present have reported that approximately half of domestic abuse victims have witnessed threats toward, or the actual abuse of a companion animal (Newberry, Pets in Danger). The studies have releveled that nearly 92% of domestic abuse perpetrators reportedly used threats to the victims pets were used as a means of generating fear to maintain control of the abused. Reaffirming the suspected correlation between animal and human abuse. Many children involved in domestic abuse cases reportedly believed that threats and harm directed at pets aimed to create and maintain fear in the home, isolate the mother, and prevent or punish the mothers attempts to be independent or leave the relationship (Carrozza, Animal Abuser Registry). On top of these high rates of animal to human abuses, a study conducted by the United Kingdoms HM Inspectorate of Constabulary found that police officers called for instances of domestic abuse often didnt take the situation seriously or recorded inadequate evidence: The inspectors, who interviewed hundreds of victims, found many felt they not been taken seriously or felt judged when they alerted police (Morris, Domestic Violence Victims). This is most likely due to the fact that when police arrive, the violent conflict has already ended. This leaves many of the cases as a their word against mine type of scenario. These studies did not include a large portion of Hispanic participants; however, considering the statistics of the study groups, imposing harsher punishments and psychological evaluations for animal abusers would prove to be an effective way of reducing the number of domestic abuse cases. It can also provide police officers a basis of action to go off of when they are called for instances of domestic abuse. Although there is a definitive connection between violence and animal abuse, some argue that animal abuse does not necessarily precede other forms of violence. While this may be true in some cases, as it was identified in a 2008 study, committing acts of violence toward animals as a child is one of the most reliable predictors of future violence (Hodges, The Link). In fact, 100% of sexual homicide offenders had a history of cruelty towards animals. This is because people who have either witnessed or partaken in violent acts in the past have become desensitized to it. Research shows that the more often someone is exposed to a certain situation, the more comfortable that person becomes with it (Hodges, The Link). This perpetuates the cycle of violence through childhood and into that childs teenage and adult life. One such example is the mass school shooting which occurred at Marjory Stoneman Douglas High School on February 14, 2018 in which 17 people were killed. This event has since b rought amplified attention to discussions of all kinds related to gun violence. Among those conversations is the link between animal abuse and violent crimes against people (Carrozza, Animal Abuser Registry). Reportedly, the gunman who caused these shootings had been known to abuse animals when he was younger and had a history of shooting small animals for fun (Esch, States Consider Animal Abuser List). Although there is no way to know for certain, many experts believe that the number of tragedies such as the shooting at Marjory Stoneman Douglas High School could be lessened or even averted if these individuals are screened as a potentially dangerous threat due to a psychological condition early on. One of the intended goals of these registries is to identify people with mental disorders and provide them with the support and treatment they require. Although proposed registry is supported by over 83% of Americans (The Tylt, Nationwide Animal Abuser Registry?), the concept is not without opposition. There are still those who worry about the logical and ethical side of creating a system that requires such involvement to maintain and operate. Many animal rights organizations, including the ASPCA, feel that efforts would be better spent further enforcing the already established means of dealing with animal abusers such as mandated psychological assessment[s] and the inclusion of pets in orders of protection (ASPCA, Position Statement). This means that animals will be removed from a hostile or dangerous environment along with the victim. The ASPCA in particular worries about the phycological effects of requiring people to publicly register online may have on already mentally affected individuals. Many opposing voices believe the creation will lead to serious crimes being pardoned with offenders only needing to register their names. T here is also a concern for the human aspect. Some organizations feel that those on the registry will only be further distanced from the rest of society and feel mandated mental counseling would be more useful. On paper, this alternative may sound like a kinder option to those who abuse animals and people. However, depending on how soon or late in their lives patients are offered care, mandating counseling may not be any less of a ?distancer for those with mental health issues. Even if no discrimination is present, those receiving mental care, especially forced mental care, feel stigmatized, at least in the beginning (Henderson, et al., Mental Illness Stigma). It also isnt a guaranteed ?cure for older patients who already feel that they dont belong in their environment. Change cant be forced on an individual; mental health counseling works best for those who either seek out help and want to change for themselves: many of these patients [receiving mandated care] derive little benefit from available treatment programs because they often do not adhere to medication regimens or keep scheduled appointments (Monahan, et al., Mandated Treatment), or are still teens or young adults. Mandated mental care would be most effective if it was identified and administered early on; before the individual begins committing more severe forms of violence and further distances themselves from the rest of society. All considered, none of these alternatives explicitly prohibit abusers from obtaining new animals or track any of their previous offences of animal abuse. So, it is impossible for law enforcement to identify whether an individual merely neglected an animal or has a genuine need for mental help. There is also nothing stating that laws have to be mutually exclusive to either providing mental counseling or registering names to the online databases. Supporters hope that future laws include multiple levels of preventative action to ensure other offences do not occur. It is for these reasons that, on top of other forms of prevention, animal abusers should be recorded to alert others of the potential danger of allowing past animal abusers to adopt in the future. Animal abuser registries are intended to provide law enforcement and private entities information regarding those convicted of animal abuse. While there are concerns surrounding the creation of a national database, many feel that it will be useful not only in identifying those who are of potential danger to pets and animals, but also in identifying and providing help for mentally ill people before they become secluded from the rest of society. This will be a very useful and objective tool for us to lean on when it comes to denying adopters. Now, it wont just be our gut instinct † we have actual documentation to lean on (qtd. in Brulliard, Animal Abusers Registered Like Sex Offenders)

The Relationship Between Character Symbolism and Chilean Society in Ariel Dorfman’s Death and the Maiden - Literature Essay Samples

In the play, Death and the Maiden, Ariel Dorfman employs symbolism through the characters and their actions to reflect aspects of the corrupt Chilean society that Dorfman himself lived through. Act II, scene i illustrates the symbols quite well, with the troubled, unjust Paulina, the professionalism and tranquility displayed by Gerardo, and the unfortunate situation that Roberto finds himself in. All of these represent different elements of the Chilean society that had long been a dictatorship. Dorfman uses the character of Paulina to represent relentless power and inexorable control. Dorfman does this by having Paulina play the role of judge or dictator that rules over society. The character of Paulina coincides with the concept that all the power and control rests in the hands of the corrupt government. Dorfman does this by having Paulina perform certain inappropriate or harsh actions to have her way and garner complete control. Paulina is not always exactly unfair, but she always maintains control. For example, she tells Gerardo that she will â€Å"give [him] all the time [he] need[s] to speak to [Roberto], in private† (Dorfman 31). Dorfman displays here that Paulina is seemingly being reasonable, but in actuality, her motives might be nothing more than merely trying to seem sane to Gerardo after having been harsh with her words and physically brutal to Roberto. Later, as to display the dominance she has, largely in part due to the possession of her gun, she †Å"puts the gun to [Roberto’s] temple† and asks â€Å"who are you threatening?† (32). Because Paulina suffered torture and abuse, she feels the need to â€Å"put [Roberto] on trial† (34). The â€Å"trial† is quite unfair as she constantly treats Roberto with roughness and will only accept a confession even though it may not be true but with all the power and decision making capability, no one can oppose her. She even has command over her husband, Gerardo, ordering him to take â€Å"the gag off Roberto† and not letting Gerardo release Roberto (31). Like a judge, Paulina has complete control over the decisions being made. Like a dictator, Paulina does not see it necessary to abide by the law, telling Gerardo that if Roberto is genuinely innocent, â€Å"then he’s really screwed† (42). Dorfman symbolizes the corruption that had resonated in the Chilean government and Chilean society that he had lived in through the harsh and overbe aring actions and dialogue of Paulina. Paulina symbolizes power and control over her weaker subjects directly reflecting the imbalance of power in Chilean society. Dorfman further utilizes character symbolism through the character of Gerardo to represent an element of Chilean government and society of a Chile he lived in for some time in his own life: equity (or at least the longing for it). Dorfman displays the concept of equity in society in the character of Gerardo as the lawyer to represent the people, the man that should be depended on to be fair and unbiased. For the most part, Dorfman makes Gerardo out to be a just lawyer who defends the accused and serves on the Commission designed to investigate criminal acts, especially those ending in death. Gerardo treats Roberto the same way, as if he is a regular client, declaring that â€Å"even if [Roberto] committed genocide on a daily basis, he has the right to defend himself† (31). This displays a great sense of professionalism and faith that he has for the victims and wrongly accused in the nation. Also, when Paulina begins to use vulgar language with Roberto, Gerardo interjects, sayi ng â€Å"My God!† and â€Å"she has never spoken like this in her life† (33). Dorfman writes this to show that the character of Gerardo is professional and respectful, and Gerardo tries to maintain the trust or respect that Roberto may have for him. At the end of the scene when Gerardo suggests that they should release Roberto even if he is guilty, Dorfman illustrates that Gerardo realizes his own wife is in the wrong by the way she treats Roberto and should put a stop to the behavior. Nevertheless, this also shows that Gerardo is a little backwards in that he would let Roberto go if he confessed that he tortured Paulina and was truly guilty. Even in Dorfman’s most proper character, however, there is some corruption, but for good reason: to attempt to forget the memories that haunt Paulina. In the best of society, there can still be misconduct, and Dorfman demonstrates that with Gerardo. Overall, Gerardo has his faults and is wishfully thinking, just as the idea of equality and justice for the people is wishful thinking in this society. Dorfman uses Roberto to represent the concept of impotence. Impotence is recognized in society in all the people that are oppressed and do not have voices. The general population of a corrupt nation like Chile at the time is a prime example of this impotence. Paulina treats Roberto very unfairly throughout the play, just as the government would treat its people as it pleases, and often time quite poorly. For example, Paulina ties him up and allows him to drink water and use the bathroom on her terms only (32-33). Also, like the people living under a hostile government, Roberto has no genuine voice in the â€Å"trial† that Paulina puts him on (34). Paulina says she will give â€Å"him all the guarantees† he never gave her, but in reality, Paulina mistreats him and Roberto constantly feels threatened (34). In a dictatorship, there is a very real fear of what might happen next. Roberto, quite understandably, feels the same way throughout the play, as he is in the hands of the unstable Paulina who can harm Roberto in any fashion she pleases. Through the use of the symbolism represented by the characters, Ariel Dorfman personally reflects his view on a corrupt country like Chile. Paulina represents undeniable power that would be seen in a dictator. Gerardo represents justice and impartiality, concepts that would be deeply rooted in a lawyer or some other professional defender of rights. Roberto symbolizes helplessness, which characterizes the people that suffer through a dictatorship on a regular basis. Together, the three characters’ symbols allow for the creation of tension and chaos that ultimately advances the plot in the play. The extreme control and power that Paulina represents is placed in the story so that the fairness that Gerardo represents can attempt to balance it out. Of course, the struggle between the two concepts is about the subservience that Roberto represents. When Dorfman writes that the play takes place in a country like Chile that has recently â€Å"given itself a democratic government,† but is still suffering from the problems left behind from the old order. Dorfman uses the symbolism of the characters to illustrate this struggle. All in all, Ariel Dorfman uses the characters in Death and the Maiden to symbolize different components of Chilean society and government that Dorfman himself witnessed. Paulina represents the unfair, all-powerful ruler over society. Gerardo represents the dwindling integrity left in society in the form of a lawyer that works with the people. Roberto represents the people of the nation that suffers through the dictatorship, forced to submit to the rule of those in charge. Death and the Maiden as a whole reflects the strife that Ariel Dorfman experienced in real life Chile.

Social Influences And Class Structure Affect People s Health

Social influences and class structure affect people’s health. People who live in poverty and are at the bottom of the socioeconomic ladder have worse health than those who have more money. In essence, inequality in society is making people sick. For example, the United States is a country that has very wealthy people along with a staggering amount of poor individuals, yet it is one of the richest countries in the world. It is clear that there is a widening gap of inequality in America, and according to the film Unnatural Causes: Is Inequality Making Us Sick? (2008), the United States spends $2 trillion per year on medical care, but American citizens live shorter, sicker lives than most industrialized countries. But how is this possible? The stresses of every day life for middle and low class citizens greatly contributes to their health issues. According to Williams and Rosenstock, â€Å"differences in income are associated with differences in occupations and work environments , potentially exacerbating the overall effect of income inequality on workers’ health† (2015:616). Basically, those who work in poor conditions and make a lower income, who are clearly unequal to the richer citizens who work under better conditions, are prone to greater health risks. This gap in health between unequal classes is not coincidental. In Williams and Rosenstock’s article, they state that one measure of income inequality is the pay gap between that of a production worker and a company’s CEO andShow MoreRelatedIs Diabetes A Common Disease?1358 Words   |  6 Pages The disease that we mostly discuss that causes illness to people’s health in our society is diabetes. It is believed that 50 percent of people living in Canada have been determined to have diabetes. Diabetes is a common disease that mostly occurs with people who are in old age along with specific group of individuals. Healthcare experts are trying to find ways to improve the healthcare of individuals with diabetes by anticipating ways by providing preventing and treatment measures for patientsRead MoreArgument Essay : The Land Of Opportunity 1146 Words   |  5 PagesOpportunity, which comes from his book Lies My Teacher Told Me. In Loewen s excerpt, he discusses how many of his first time college students answer a very broad question; Why are people poor?( 213). He states that a vast majority of them answer him with half-formed and wide-eyed answers (213). Loewen claims, They have no understanding of the ways that opportunity is not equal in America and no notion that social structure pushes people around, influencing the ideas they hold and the lives they fashionRead MoreSocial Class And Its Relevance1702 Words   |  7 Pagesbeen an ongoing debate about social class and its relevance in contemporary society. Marx’s social class theory was relating to man and his access to the means of production. He stated there are two classes the bourgeo isie, those who own the means of the production and the proletariat who only possess their labour power to sell ( Ollman, 1976). Pakulski and Waters argued that social is dead, due to changes in economic and social structures along with adaptions in social identity and belonging (1996)Read MoreDrug Addiction And Socioeconomic Status1467 Words   |  6 PagesAddiction and Socioeconomic Status Noah Rewis Desert Vista High School Author’s Note This literature review was written for Mrs. Boggs Advanced Composition class Abstract Drug addiction has historically been associated with impoverished minorities. However, in recent years, drug addiction has spiked amongst the suburban middle class. While this is obviously an issue, the reasons behind drug addiction are still not entirely unclear, making responding to addiction crises difficult. The followingRead MoreEvaluating The Effectiveness Of Foreign Aid And The Millennium Development Goals978 Words   |  4 Pagesat times of crisis. Women who are also affected by class status can be greatly limited because of the resources they have. Strategies towards alleviating poverty and types of aid such as multilateral and bilateral aid will be critiqued in this essay. This essay will examine the research question through a social justice perspective. It will help to explain how foreign aid has impacted impoverished countries such as Bangladesh and Nepal. Social justice is a concept that brings to light injusticesRead MoreThe Impact Of Social Stratification On Minorities1195 Words   |  5 Pagesof this class I have learned about social problems within the society in which we live and around the world. It is disturbing to learn that poverty, social inequality, race and cultural discrimination, gender stratification, environmental damage, population growth, and urbanization are among the social problems and controversial issues that still exist in the United States. What is Social Stratification Social stratification is defined as a system by which society ranks categories of people in a hierarchyRead MoreHealth Is Not Determined Solely By Genetics1493 Words   |  6 Pagesof â€Å"medical doctor† typically elicits connections to health, medications, and the extensive field of science. Physicians are individuals to whom people consult when illness strikes and care is needed; however, few associate these doctors with issues thought to be outside the realm of medicine’s teachings, such as politics, social services and economics. Unnatural Causes: Is Inequality Making Us Sick? (2008) highlights the point that good health of their patients, the ultimate goal of any physicianRead MorePoverty Is A Growing Problem Around The World With Millions Of People1267 Words   |  6 PagesPoverty is a growing problem around the world with millions of people lacking the basic elements necessary for stable living and Hamilton is no exception. Nearly one fifth of Hamiltonians li ve below the national poverty line (Social Planning Research Council, 2012). Moreover, one third of all private housings are rentals (or tenant housings), and seven percent of residents live in derelict housing (Social Planning Research Council, 2012). This abundance of poverty is structurally maintained throughRead MoreWhat Is Identity? Who Defines Such, And How Is It Constructed?1570 Words   |  7 Pagesits meaning is not captured by the definition. Identity has a double sense, it can refer to one’s self, a personal identity; but at the same time can also be socially constructed. People have unique identities which may be partly determined by family influences and personal development, but also biological influences such as a sex, ethnicity, age and disability. As far back as 1690 John Locke wrote an essay concerning human understanding, he considered that personal identity was founded on consciousnessRead MorePolitical And Economic Theories And Systems That Influence Community Services Work1399 Words   |  6 Pagesthe political and economic theories and systems that influence community services work. The Commonwealth of Australia is both a representative democracy and a constitutional monarchy with Queen Elizabeth II as Australia s head of state. (How government works, 2016). Since the 1990s globalization has gained widespread currency in Australia on a social, economic, political and cultural level. (Holmes, 2012, p. 340) Laws and politics have an influence on Australia’s economic system, which is capitalism

Global Warming Is Not Occuring - 1035 Words

Our Earth, the single known planet that supports life in the vast universe is said to be in crisis due to a phenomena known as global warming, luckily, this is just not the case. There are many sides on this debate, some say that the Earth is indeed warming, however some contend that this is not so, furthermore others are not sure about which side they are entrusting the Earth too. My standpoint on the heavily heated and controversial issue is that Global Warming as defined by its proponents is not occurring. I affirm that the Earth goes through natural warming and cooling trends. Global Warming as defined by its supporters would be a rising in the temperature of the entire Earth due to human activity increasing the amount of greenhouse†¦show more content†¦Edmund Contoski wrote the article â€Å"Global Warming, Global Myth.† Global warming is in fact a myth that has been created by liberalist and is no different than the red scare that has occurred in the past, a s upposed problem blown out of proportion by the mainstream media networks. As stated before the Earth goes through natural warming and cooling trends, one of these trends known as El Nià ±o, which is a change in currents in the Pacific Ocean, which increase the temperature. Mankind the supposed source for all of our Earth’s climate problems does not even contribute 5% of the total carbon dioxide gas in the atmosphere. Carbon dioxide is one of the main gases in the evil world-ending group known as greenhouse gases. In actuality, humans only produce about 3% of the carbon dioxide in the atmosphere leaving the other 97% percent to nature. Some of the worst offenders are not cars or factories, not even leaving the lights on in your house but in fact is the wetlands; yes the wetlands. The very same wetlands that have earned multiple groups begging for their protection because they are environmentally necessary are producing more greenhouse gases than all human activities combi ned. Termites are also bad for the environment, not for the fact that they destroy your home but the fact that they produce ten times more carbon dioxide then factories and automobiles. Volcanoes and Yellow Stone National Park also add to these totals. However, with all of the talk aboutShow MoreRelatedEssay about Global Warming Is Occuring Because of Mankinds Consumption786 Words   |  4 PagesGlobal warming seemed to be a pile of malarkey. After several discussions with a professor I had my first year of college, he had explained how the two scientific experiments that prove this â€Å"science† are not repeatable! As a student who is aspiring to become a scientist, global warming claims screamed falsehoods because it breaks the scientific method. However this explanation did not prove how my hunting season is getting less snow, or how river water temperature is increasing. As I entered myRead More Glaciers, Ice and Global Warming Essay566 Words   |  3 PagesGlaciers, Ice and Global Warming Glaciers are one of the most fundamental phenomenon on the planet, and much of their purpose and impact on earth has been well documented and published. Ice sheets, Ice Caps and Glaciers trap nearly 90% of the worlds fresh water, and are replenished by snowfall each year. Their existence on this planet dates back 650,000,000 years and yet they are always moving, always shifting and always melting. Before, human existence and even during the brief eraRead MoreHumans Cause Global Warming1142 Words   |  5 PagesGlobal Warming Debate Today we are debating the important topic of global warming. As the affirmative team, we strongly believe that global warming is caused by the actions of humans. But this is not just a belief, this is a fact. Global warming, by definition, is a gradual increase in the overall temperature of the earth s atmosphere generally attributed to the greenhouse effect caused by increased levels of carbon dioxide, CFCs, and other pollutants. The greenhouse effect is the trapping of theRead MoreEssay on Global Warming1245 Words   |  5 PagesGlobal Warming Our planets atmosphere traps energy just like a greenhouse. Energy from the Sun can enter the Earth’s atmosphere, but not all of it can easily find its way out again. What blocks the Sun’s energy from escaping from the Earth? Unlike a greenhouse, the Earth does not have a layer of glass over it! Instead, molecules in our atmosphere called greenhouse gasses absorb the heat. Greenhouse gasses include water vapor, methane, ozone, nitrous oxide, andRead More Changes In The Earths Environment Essay2133 Words   |  9 Pages Changes in the Earths Environment The 20th century, especially in the second half, has been one of rapid change in the Earths environment. The impact of humans on the physical form and functioning of the Earth have reached levels that are global in character, and have done so at an increasingly mounting speed. 20 years ago the environment was seen as posing a threat to the future of humanity as death rates from natural hazards had increased dramatically since the turn of the century. The EarthRead MoreEssay on The Mallee Region of Victoria1653 Words   |  7 Pagesa variety of biomes: desert, aquatic (wetlands) and grassland. When joined with the Wimmera region, the area is known to hold 25% of Victoria’s wetlands, creating a home for a diverse array of fauna and flora. !!!!!!!!!!!!!!!!!!!! -How could global warming affect the area and food production? Are there any innovations in the area to help deal with climate change and the increasing scarcity of resources? (such as covered irrigation channels, wind power, reducing carbon footprint†¦?) Regional ClimateRead MoreThe Little Ice Age : A Period Of Cooling3721 Words   |  15 Pagescentury. However NASA has defined The Little Ice Age as a cold period between AD 1550 and AD 1850, in which there was 3 particularly cold periods in this time. The timing of The Little Ice age is not the only uncertainty as the areas affected by the global cooling is also widely debated. Though it generally agreed that Europe and North America experienced cooling from the little ice age as they were subjected to much colder winters than during the 20th century (H.H. Lamb et. Al from Environmental HistoryRead MoreHow Transport Engineering Improve Inter Urban Goods Movement3615 Words   |  15 Pagesof urban goods and business traffic. (Daniele Patier 2008) 1.2 Rail freight But rail, having its own segregated right of way, is immune from delays extraneous to its mode of operation, whereas cars are liable to be caught up in the increasingly occuring traffic delays. Although the use of a car is usually cheaper, they take longer and their journey times cannot be guaranteed and can be stressful for the driver. The rail infrastructure is frequently seen as environmentally friendly compared toRead MoreImportance of Oceans4849 Words   |  20 Pagesto overfishing, economics and management practices. Fish are caught in a variety of ways, including one-man casting nets, huge trawlers, seining, driftnetting, handlining, longlining, gillnetting and diving. The most common species making up the global fisheries are herring, cod, anchovy, flounder, tuna, shrimp, mullet, squid, crab, salmon, lobster, scallops and oyster. Mollusks and crustaceans are also widely sought. The fish that are caught are not always used for food. In fact, about 40% of fishRead MoreLanzones Peelings as Mosquito Coil7282 Words   |  30 Pagesbest way to prevent the spread of these diseases. Lanzones peelings are waste product of lanzones fruits. If  this peeling would be converted into product such as mosquito coil, these waste materials would be lessen and would help in preventing global  warming.  This study would also benefit our homes, after eating lanzones, we can make use of its peelings to drive away killing mosquitoes. This can also help small business enterprise; they could create coils made fr om lanzones peelings that are cheaper

Ap World Dbq Attitudes of Christianity and Islam Toward...

Victoria Boldt April 16, 2010 AP World DBQ From the onset of the Christian and Islamic religions, until about 1500, the two religions began with two different opinions of merchants, but grew together as time went on. As the two religions reached the 1500’s, their view of merchants became almost identical. In the beginning of each religion, Christianity and Islam had very different views on merchants and traders. In the New Testament of the Bible, hatred is shown towards wealth and merchants. â€Å"It is easier for a camel to go through the eye of a needle, than for a rich man to enter the kingdom of God.† (Doc. 1). This is very bluntly saying that there is absolutely no chance for a rich†¦show more content†¦Ibn says, â€Å"The manners of tradesmen are inferior to those of rulers, and far removed from manliness an uprightness† (Doc. 5). He also says that merchants are full of tricks, and are cheaters. This clearly shows an obvious change in Islamic views on merchants, while the Christians still feel the same. Finally, around the time of the 1500’s, the views on merchants by Christians and Islam became almost the same. In the 14th century, letters to and from Italian merchants were sent. Within these letters were evidence of how the Christian beliefs never really changed on merchants. From the letter of a merchant’s mother, she says â€Å"Crave for not all; you have already enough [money] to suffice you!† (Doc. 6). Even a merchant’s mother can see that greed is a big characteristic among people of this class. In comparison, Ankara, an Islamic representative of a Turkish guild explains the greed of a man who gets an entire supply of yarn, and keeps it to himself, when he should be distributing it among others (Doc. 7). At this point, Christians and Islam have the same view on merchants. At the start, Christianity and Islam opinions on merchants were very different, then as time passed, by the 1500’s their opinions were very alike. Though, to better assess the consequences of these attitudes towards merchant activities,

Essay on Net Present Value and Capacity Planning - 1269 Words

CAPACITY PLANNING Real Options Analysis Practice Questions and Solutions CAPACITY PLANNING Question 1: PROJECT SABLE Use a 30% per year discount rate to evaluate Project Sable, which has two phases. You may invest in the first, in both or in neither. You may not invest in the second phase without investing in the first. ï  ± Phase 1 requires an investment of $100. One year later the project delivers on the average $120. ï  ± At that time, after the phase 1 payout has been received, you may invest an additional $100 for phase 2. One year later, phase 2 pays out on the average $140. However, phase 2`s payout can go up or down by 20%. a. How much would Project Sable be worth if it offered only the phase 1 opportunity? b. How much would†¦show more content†¦Phase-1 Year Net-cash-flow PV @ 5% NPV Alternative-1 Year Net-cash-flow PV @ 5% NPV Alternative-2 Year Net-cash-flow PV @ 5% NPV CAPACITY PLANNING 0 -300 -300 -7.48 0 0 45.37 0 1 10 9.52 2 12 10.88 3 15 12.96 4 15 12.34 5 15 11.75 6 15 11.19 7 15 10.66 8 15 10.15 9 10 15 315 9.67 193.38 1 0 2 0 3 -240 -207.32 4 10 8.23 5 12 9.40 6 15 11.19 7 15 10.66 8 15 10.15 9 10 15 315 9.67 193.38 1 2 3 4 5 6 -235 -175.3 7 10 7.11 8 12 8.12 9 10 15 315 9.67 193.38 42.92 Phase1+ Alternative-1 Phase 1+ Alternative-2 -7.48+45.37 -7.48+42.92 A1A2 Question 2: Suppose that discount rate is 5% and volatility is 20%. (c) Do you prefer Alternative 1 or 2 based on real options method? Decide whether the launch of new product is profitable or not based on real options valuation? Alternative-1 Year Revenue Investment CAPACITY PLANNING 0 1 2 3 -240 4 10 5 12 6 15 7 15 8 15 9 15 10 315 Options valuation of Alternative-1: Real Options S = PV(Revenue) X = PV(Investment) A=S/X B = SQRT(T) * sigma 23% of S ïÆ'   =58.12 252.69 207.32 1.22 0.35 Question 2: Suppose that discount rate is 5% and volatility is 20%. (c) Do you prefer Alternative 1 or 2 based on real options method? Decide whether the launch of new product is profitable or not based on real options valuation?Show MoreRelatedThe Drawbacks of Flexible Manufacturing Systems686 Words   |  3 Pagesnew technologies. The investment in terminated capability and capacity may carry out a financial risk in expectation of future product schemes to the firm. The systems’ scalability with a parameter and we set this parameter as the lower bound of capacity that is added to each system. 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A positive net present value indicates that the projected earningsRead MoreRandom718 Words   |  3 Pagesindependence in current board Cash flow issues caused by need to repay loan to shareholder Succession planning Budgeting relating to offering new products Budgeting relating to opening new stores Inventory valuation for financial reporting Various ethical issues relating to operating the current stores Lack of incentive compensation systems ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · Concepts/Tools Examined Net present value CCA analysis Mark to market financial accounting issues Profit analysis Opportunity cost FinancingRead MoreEssay on Net Present Value and Moderate Keywords10098 Words   |  41 PagesChapter 6 | Capacity Planning | | TRUE/FALSE 1. Capacity is the maximum rate of output of a process. Answer: True Reference: Introduction Difficulty: Easy Keywords: capacity, maximum output rate 2. Capacity decisions should be made separate from strategic decisions. 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Lobbying and Litigation in Telecommunications †MyAssignmenthelp

Question: Discuss about the Lobbying and Litigation in Telecommunications. Answer: Introduction The report helps in analysis of the internal and external analysis of the Uber Technologies Inc. The main different kind of leadership challenges has to be discussed as this will help the company in understanding the strategies that has to be adopted to overcome such challenges. The innovation challenges will be discussed in an effective manner and theoretical frameworks will be discussed to understand the different framework for innovation required in Uber. The main aim and purpose of the report is to understand the different kind of challenges related to leadership, innovation with the usage of theoretical framework as this will help in solving the different challenges. The SWOT and Porters Five Forces Model analysis will be done as this will help in understanding the challenges in an effective manner. Uber Technologies Inc is peer to peer ride sharing transportation network that has been headquartered in San Francisco. California. Uber is operating in more than 630 cities worldwide. The Uber application is accessed by the help of different websites and mobile applications. Uber Technologies is one of the superior and a pioneer in the sharing economy and it is growing fast in a rapid manner. There are different kind of services that are offered by Uber that includes vehicle for hire and delivery services. There are different kinds of services of ride provided by Uber that include UberPOOL, UberXL, UberGO and UberPremiere. There are more than 12000 plus employees who are working for Uber and the company has generated a huge revenue of more than US $6.5 billion. Internal and External Analysis Both internal and external analysis of Uber Technologies INC is essential in nature as this will help in understanding the strengths, weaknesses, opportunities and threats of the company effectually. Furthermore, the external environment has to be analysed in an effective manner as this will help in prioritizing innovation in Uber. The external analysis can be done with the help of Porters Five Forces Model as this will help in generating idea of the other competitors in the market. The operational costs are low in nature wherein Uber offers low prices to the customers in comparison to the other traditional competitors (Bohari, Hin and Fuad 2017). Uber has introduced cash less payments along with pricing strategy is clear in nature and it offers high standard service to the customers and it is well recognized brand in the market. The business model of Uber Technologies is unpredictable and there are different kind of privacy issues in Uber. Uber caters to the individuals who are tech savvy (Greenspan 2015). The application of Uber Technologies is highly dependent on the internet and there are low barriers in the entry as there are huge rate of competition in the respective industry (Mathooko and Ogutu 2015). There are different kind of dissatisfaction among the customers with the entire unorganized market. There is huge increase in the internet penetration as the usage of the smartphones are increasing day by day and this is expanding the Uber services in other countries as well. The rise in the disposable income is other opportunity for Uber as this is increasing the spending of the individuals on their convenience. There is an option for alternate transport wherein Uber has launched Uber Chopper in different kind of countries and this has provided Uber with opportunity for launching Bus aggregator system. The regulations of the government are unclear in nature wherein the primary concern of the disagreement between the different kind of cab aggregators and regulators of the government is relating to legal status (Sutherland 2014). There are different kind of conflicts with different kind of local authorities and this will lead to different issues for the respective company named Uber (Kuo et al. 2016). There is low margin in Uber Company wherein it helps the drivers to get high number of daily rides, however it does not create high profit margins for the drivers of Uber External Analysis Industry Rivalry is one of the forces wherein it is seen that Uber operates in different countries in worldwide and the different competitors might be different from one another. It has been seen that Uber faces huge competition from services of Lyft wherein the business model is similar to Uber and it provides competition to Uber in terms of the share in the market. There are different other competitors compete with Uber with different aspects such as customer service along with reliability and comfort. It helps in analysing that Uber is facing tough kind of competition in the industry (Slvell 2015). Threat of new entrants is the second force wherein the business mode in which Uber is operating takes lot of efforts in building. This kind of business operates in concept of people wherein the drivers get their own cars and get it registered and work for Uber in flexible hours. When a new company enters into the similar market, the barriers and cost of entry is low. Thus, it can be seen that there is high level of threats from new entrants (Yunna and Yisheng 2014). Threat of substitutes is the third force wherein the different substitute of Uber are not the ones who are in direct competition, however there are different companies who are having same business model. There are other indirect taxi companies that helps in providing same kind of services and they are in indirect competition with Uber. These are the different substitutes that are big threat to the Uber company and it is threat to market share and sales (Rezazadeh et al. 2017). Bargaining power of suppliers is the fourth force wherein Uber does not own any vehicles operating in the name and is dependent on the suppliers that is the drivers of the cars. Uber Company tries to outsource the different cars and there are different suppliers of Uber who have high bargaining power and it is the duty of Uber to take care of the different suppliers. It is because as anything bad happens it will affect the brand name of Uber along with brand image of Uber (E. Dobbs 2014). Bargaining power of the buyers is the fifth force wherein the buyers of Uber are not permanent in nature unless they become loyal to the company. It can be seen that there are different other car services available in the market and customers can shift from one service to the other and the cost of shifting in market is low in nature. It can be seen the bargaining power of Uber is high in nature (Sapra, Subramanian and Subramanian 2014). There are different kind of leadership challenges that is faced by Uber that are required to be analysed in an effective manner. Firstly, there is lack of communication and managerial effectiveness in Uber as the decisions that are taken by higher officials of Uber are late and it makes the tasks more ineffective in nature. The managers of Uber are able to adjust with the role effectively and managers are not supportive in understanding the queries of the driver partners. Secondly, guiding change is the other challenge of Uber wherein the leaders are not able to understand and lead change effectively. The leaders of the Uber Company are not able to lead to changes in an effective manner. The leaders do not set goals in the initial stage and they implement strategies after they are facing huge competition in the market (Yan, Xia and Bao 2015). Lastly, leaders of Uber Company are not able to manage the internal stakeholders along with politics as they fail in managing relationships in an effectual manner. There is no such managerial support from higher authority and this creates miscommunication among employees (Quitzow et al. 2014). From the above figure, it can be analysed that proper leadership is required to be maintained by Uber Company in overcoming such challenges in an effectual manner. The different analysis is required to be done that are as follows: The leaders need to set goals and they has to be proactive in nature as this will help the company in meeting the different deadlines. This will help the company in gaining competitive advantage with the implementation of transformational leadership style (Takata 2016). Secondly, the leaders need to delegate tasks in an effective manner wherein all the driver partners have to be provided with different facilities and understand their view point. The transformational kind of leadership will help in solving the different issues among the leaders and the employees. It is required to maximize the unique value in comparison to the other competitors in the market wherein the company will prioritize their organizational goals. This will help the company in increasing the efficiency effectiveness and performance of business. There are different kind of innovation challenges that is faced by Uber wherein firstly, the innovation challenge is that Uber introduces different kind of updates in their application. These kinds of updates can prove to be difficult for the users to use such applications in an efficient manner (Akhavan et al. 2015). Secondly, there are different kind of disruptive transactional costs of Uber wherein there are different fees or payments that is affecting the business and innovation strategies. With the help of the diagram, it can be analysed that Uber needs to implement different strategies to implement the different kind of disruptive strategies that are as follows: It is seen that Uber needs to eliminate the different transaction costs as this will help in providing conventional service to the customers. This will help in encouraging increase in the entire productivity of the different assets and rate of employment. Uber needs to take full advantage of the collaborative consumption concept with the implementation of mobile application and this can help in installation of different kind of packages as this will help in understanding the needs of the customers in an effective manner (David, David and David 2017) There are different kind of organizational priorities of Uber in relation to the innovation and leadership that includes the following: It has been seen that the Uber has introduced disruptive innovation strategies that has helped them in gaining competitive advantage in the market. Uber Technologies has tried to cut off different kind of transactional costs as this has helped the company in being better than the other competitors in the market with incremental innovation strategy in an effective manner. There were different leadership challenges in the organization that has been faced by Uber. The leaders in Uber tried to delegate the tasks and tried to maximise their unique value in an effective manner. This kind of incremental innovation will help in continuous improvement and solve them effectively. Recommendations Therefore, it can be recommended that Uber Technologies Inc need to analyse their opportunities in an effectual manner. The company named Uber needs to understand the different opportunities wherein Uber needs to increase the market penetration and this will help in increasing their footprints in different parts of the world (Datafloq.com, 2018). The other recommendation that can be suggested to Uber Technologies Inc is that Uber can develop and implement technology that will help the customers in searching movers and packers in their nearby areas via Uber application. These are the two kinds of recommendations that can be provided to Uber Company as this will help in implementing their technologies in an effectual manner. There are different kind of practical steps that has to be implemented by Uber in order to improve their innovation and leadership qualities. Firstly, proper human resource managers have to be appointed in the organization as this will help the company in gaining competitive advantage. Secondly, the company needs to understand the innovation that is required to be made as this will help in improving their issues and there will be continuous improvement. Thirdly, the leadership qualities has to be ascertained in an effectual manner as this will help in improving their strengths and solving the queries in an effectual manner. Conclusion Therefore, it can be concluded that the internal and external analysis of Uber has helped the company in understanding their different innovative strategies that can be adopted by them. Uber has helped themselves by understanding the different leadership and innovation challenges and solved them with proper implementation of technologies. The Uber Company can implement different kind of theoretical frameworks as this has helped the company in gaining competitive advantage. Lastly, the Uber Company has applied different disruptive innovation techniques that has helped the entire company in being the superior pioneer in the entire market. The different kind of theoretical frameworks has helped the respective company in understanding their weaknesses and solved them effectually. Uber Technologies Inc has tried to implement different kind of technologies wherein they have been proved superior in comparison to the other competitors in the market. References Akhavan, P., Barak, S., Maghsoudlou, H. and Antuchevi?ien?, J., 2015. FQSPM-SWOT for strategic alliance planning and partner selection; case study in a holding car manufacturer company.Technological and Economic Development of Economy,21(2), pp.165-185. Bohari, A.M., Hin, C.W. and Fuad, N., 2017. The competitiveness of halal food industry in Malaysia: A SWOT-ICT analysis.Geografia-Malaysian Journal of Society and Space,9(1). Datafloq.com. (2018). How Uber Depends on Data Analytics to Deliver Extreme Customer Service. [online] Available at: https://datafloq.com/read/how-uber-depends-data-analytics-deliver-service/2621 [Accessed 22 Mar. 2018]. David, M.E., David, F.R. and David, F.R., 2017. The quantitative strategic planning matrix: a new marketing tool.Journal of Strategic Marketing,25(4), pp.342-352. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), pp.32-45. Greenspan, R., 2015. Walmart: Five forces analysis (Porters model).Panamore Institute. Kuo, C.M., Huang, G.S., Tseng, C.Y. and Boger, E.P., 2016. SMART SWOT Strategic Planning Analysis: For Service Robot Utilization in the Hospitality Industry.Consortium Journal of Hospitality Tourism,20(2). Mathooko, F.M. and Ogutu, M., 2015. Porters five competitive forces framework and other factors that influence the choice of response strategies adopted by public universities in Kenya.International Journal of Educational Management,29(3), pp.334-354. Quitzow, R., Walz, R., Khler, J. and Rennings, K., 2014. The concept of lead markets revisited: Contribution to environmental innovation theory.Environmental Innovation and Societal Transitions,10, pp.4-19. Rezazadeh, S., Jahani, A., Makhdoum, M. and Meigooni, H.G., 2017. Evaluation of the Strategic Factors of the Management of Protected Areas Using SWOT AnalysisCase Study: Bashgol Protected Area-Qazvin Province.Evaluation of the Strategic Factors of the Management of Protected Areas Using SWOT AnalysisCase Study: Bashgol Protected Area-Qazvin Province,7(1), pp.55-68. Sapra, H., Subramanian, A. and Subramanian, K.V., 2014. Corporate governance and innovation: Theory and evidence.Journal of Financial and Quantitative Analysis,49(4), pp.957-1003. Slvell, ., 2015. The Competitive Advantage of Nations 25 yearsopening up new perspectives on competitiveness.Competitiveness Review,25(5), pp.471-481. Sutherland, E., 2014. Lobbying and litigation in telecommunications marketsreapplying Porters five forces.info,16(5), pp.1-18. Takata, H., 2016. Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011.Journal of Business Research,69(12), pp.5611-5619. Uber.com. (2018). Making career moves? Sign up to be an Uber Driver or get a ride to the airport | Uber. [online] Available at: https://www.uber.com/en-IN/ [Accessed 21 Mar. 2018]. Yan, J., Xia, F. and Bao, H.X., 2015. Strategic planning framework for land consolidation in China: A top-level design based on SWOT analysis.Habitat International,48, pp.46-54. Yunna, W. and Yisheng, Y., 2014. The competition situation analysis of shale gas industry in China: Applying Porters five forces and scenario model.Renewable and Sustainable Energy Reviews,40, pp.798-805.

Marketing Strategy Development

Question: What is the Market Issues in Strategy Development ? Answer : Introduction There is almost double digit growth wearable tracking device market; it is expected to grow further. Among all devices, wrist wear accounts for more than 70 percent of products. This is a marketing strategy development paper, prepared on Fitbit. Reason behind selecting this company is uniqueness of product, increasing popularity and ability to change healthcare and fitness environment positively. This paper discuss four major issues, first is 5 c of market, market research procedure of the company; based on market analysis segmentation and positioning strategy is given and marketing plan is presented. Fitbit has revolutionize the wearable technology industry and made its unique brand image. Company overview Fitbit is an American company that manufactures health tracking products. It was founded by Eric and James in the year 2007 (fitbit.com, 2015). It is a globally operating company that provides technology enhanced products to optimize health and fitness experience. Its mission is to empower and inspire to live a healthier and active life. Products Fitbit deals in wide range of health and fitness products such as activity trackers, wireless enabled technology that helps in measuring steps walked, heart rate, steps climbed etc. Various brands launched by the Fitbit include Zip, One, Flex 2, Alta, Charge 2, Blaze and Surge. It has divided its product range into everyday fitness that include four products, which are trackers; second is active fitness that include Fitbit charge2 and blaze; third is performance fitness that include Fitbit surge and finally the Wi-Fi weighing scale. Its products helps in calculating GPS tracking facility that help in understanding distance, speed, time, pulse rate, sleep, total day activities such as total steps taken, distance, calorie burned, activity minutes, hourly activity. Fitbit has a strong brand image in the market, it is a successful product in UK and USA, expanding its market reaches in Asia and other markets (www.fitbit.com, 2016). Fitbit is also making shift from fitness to fashion also. However, there is low brand awareness regarding such fitness products in many markets, enhancing the same which increase new scope for market development. Company Though Fitbit products are highly technological but there ease of use helps in making them user friendly. This was the first organization that launched such tracking device with strong health focus; it achieved first mover advantage that helped in high sales and revenues. However, problem with products of this brand include premium pricing strategy. Different market researches shows issues regarding plain and simple designing of Fitbit products, they are not stylish and fashion statements. Business growth rate for Fitbit is high, immense opportunity lies in various developing market where product is still at introductory stage; rising concern towards health issues and healthy living in market is also giving new opportunities for product development. It has 85 percent of share of tracking devices(McNew, 2015). Company try to offer broad range of products at various price levels to cater demand of various customer groups. However, tracking device business industry and economic conditio n has strong correlation, spending on such devices are seen in developed nation with high disposable income. Customers If persona of a Fitbit customer is to be analysed, it include a person who is doing a desk job, earning 100k+more annually; who is a the savvy person, uses smartphone, willing to purchase a product that receive positive feedback on social media on helping improving healthy living and habits, one who is willing and aim to work out regularly, lives in USA and of mid age. Therefore, it include target segment 25 + of age, is comfortable with technology, frequently uses social media, has an expendable income. Fitbit has built a very niche market to cater and try to serve best to its target segment. It target both male and female population with 25 and above age. However, it gives more stress on female segments, especially moms (Dumoriter, 2016). It operates in different markets such as USA, Dublin, Japan, India, Hong Kong, and Shanghai. On behaviour basis, its customers look for continuous motivation and support for workouts, it tries to give that technological support and sharing through data tracking, sharing etc. (Holm, 2006). Collaborators There is group of suppliers in china and Singapore who are responsible for manufacturing hardware for the company; however company keeps the name remain undisclosed. However, it did mention that Flextronics is its primary contract manufacturer of majority of devices. There is marketing, technology, innovation teams responsible for successful operations. Fitbit is encountering market problem in meeting total market demand, failing to meet demand impact business negatively (Marshall, 2016). Competitors Fitbit is encountering intense market competition from big market players such as Nike, Apple, and Microsoft and Pebble technology. Direct competitors include Nike Fuel band, 24 hour bodybugg, Jawbone UP2. Further, products from Fitbit are not water resistance, whereas Pebble corp. products are more stylish and provide water protection. There is intense indirect competition from substitutes like non-clinical weight loss programs(Stables, 2015). Apart from this category wise competition is from free health care items, low priced products, personal management etc. Market analysis shows rising trend in fitness wearable devices. According to Statista.com, in year 2018 the figure is expected to be worth $12,642m, total number of units expected to be shipped are 224 million. It is expected that almost 40 percent of customer will be from US market (statista.com, 2016). With increasing demand, tech giants such as Apple, Google are also launching such wearable gadgets. Further, there is also high market threat from new products and market entrants as still this industry lifecycle is at introductory stage. Context This section will present various other external factors impacting business of Fitbit. Political scenario has strong influence on business growth and advancement. Fitbit is a US based company, being a leading economy USA offer business opportunities, liberty. It has strong economic scenario, with GDP is over $16.760 trillion(tradingeconomics.com, 2015). However, there is reduction in corporate profits by 1.2 percent. Social environment of US shows total population of 321,418,820. There is concern towards ageing population, poor health and obesity in the economic; the nutrition curve is also downward sloping showing rising concern towards health issues. However, this shows favourable market opportunities for Fitbit as it can act as tool to overcome this problem. Market offers high technological opportunities for business; almost 85 percent of US population is tech friendly, providing scope for such products. There is large growing community of Fitbit users, which shows positive market trend for wearable tracking devices(McNew, 2015). There is presence of high tech companies such as Apple, Google, and Microsoft in the market. There is rising concern towards climatic changes, global warming issues; company need to make strong strategies in regards to waste management, Carbon emission to ensure low pollution(Silbert, 2015). Market research impacts the way data is collected and presented by organization, it influences the authenticity and reliability of presented information. Market research is conducted by organization to understand customer needs and demands; it is also conducted to evaluate competitors position to analyse potential market threat; it aims to evaluate changing environmental condition and prospective influence on company strategic growth. Market research is the key information collection strategy that impact overall strategic process. Customer data is collected through Fitbit app; whenever a customer activates a Fitbit device they download their software and install information regarding them. This information is used by the company to evaluate personalized fitness stats for customers; it also uses their activities track record to measure their development (fitbit.com, 2016). It also collects information regarding all visitors who visit its websites. Other ways of collecting data include contest, giveaways, community, social media, and participation in surveys. Internal market research is being conducted to evaluate market environment trends, competitors position and strategies. Tools such as project planning, troubleshooting are implemented to evaluate market trends. Market segmentation Fitbit does not go for mass marketing, rather it focuses on small group of customer, fulfil their needs better than anyone else in the market. Niche segmentation of Fitbit is based on demographics, geographic regions and behavioural patterns. According to demographic parameters, it aims to cater both male and female customers above 25 years of age, preferably working professionals from middle and upper income group. Geographically, it is present in six markets USA, Dublin, Japan, India, Hong Kong, and Shanghai; Asia is being projected as prospective market with huge market development scope(Stevenson, 2016). On behavioural grounds, Fitbit prefer to target customers who are tech savvy, well educated, involved in social networking, health conscious, seek for continuous motivation for health development. It aims to target different customer groups such as major market segment include athletes, individuals, hospitals and clinics, corporations, people who want to reduce weight (Dibi Simk in, 1996). Target market On the basis of segmentation, Fitbit tries to target customer group between 30 to 40 years of age, who is trying to reduce weight, suffering from health issues, looking for healthy options, motivation to achieve their health goals. It target customer group who have money but no time to give. It also target technology users who seek for tools that provide them quick and easy monitoring on their health without much effort. Fitbit provide an effortless experience to its users. Its direct target groups include office Oliver, person with heavy headed hobby, mothers, and health conscious personality. Value proposition Fitbit is helping those customers who are looking for a way to improve their activity level without a big commitment; it has successfully managed to implement short term attainable goals through its products and its technology. Fitbit differentiate its offering on the basis of product features and accurate technology. It has been able to redefine health to make measurable development towards detecting illness and make progress towards healthy life(McNew, 2015). Positioning statement Fit bit has positioned itself as a tool that help in living a healthy life, balanced by tracking all day activities, exercise, sleep and weight. It positions itself as digital healthcare company that is integration between social networking and hardware to achieve desired goals (Stevenson, 2016). It has made its distinctive market position on the basis of product quality and accuracy of measurement. It is easy to use, have more features than other brands. Recommendations On the basis of above analysis, Fitbit is performing well in its niche market segment; it has well defined its target and what it plans to offer them. Further, it is advised that due to increasing obesity in the market, Fitbit can also target teenagers and youth from 15to 25 years of age. It is also advised to add new design as Fitbit products are not fashionable; it can add new option of personalization of design. On the basis of analysis presented in issue one, two and three; it is clear that Fitbit aims to maintain its position of market leader; it aims to implement product and market development strategies as it will help in launching new product and enter new markets; finally it also aims to increase market awareness regarding tracking devices in developing markets. Product Presently company is offering almost nine different types of products in three key categories on the basis of fitness needs. Fitbit products have large number of features, ease of connectivity, robust packing with several motivational quotes above them to inspire the user. Further to achieve set objectives, it is recommended that Fitbit can opt for strategic partnership with insurance companies, healthcare organizations, fitness centres. This service will help Fitbit users to sign with their partnering insurer, fitness centre; it will help in sharing of data on large platform regarding each member. However, data sharing will be with due consent and voluntary basis only. It will help Fitbit in attracting new members, ability to sell products at different places, fitness clubs etc. Price Analysis shows that Fitbit products are priced premium, it might because low sales in certain market as purchase of healthcare products are strongly dependent on economic conditions. Above product will help in providing discount by Fitbit users; it will help in increasing sales and brand loyalty. Fitbit can also offer discounting cards for their partnering clubs; it will help in motivating customers to purchasing tracking bands. Skimming price causes low sales, in order to expand its market reach, Fitbit needs to provide different types of lucrative offers to attract and retain customers. Place Fitbit can sell its products globally through website and ecommerce. It sells through its own website in US market; it has also tied up with various e-commerce sites catering different local markets. Above stated product recommendation will enhance product reach of Fitbit, it can be sold at different fitness centre, through health insurance companies, and there will be more intermediaries and ease of customer reach. It will also facilitate in enhancing product awareness in the market. Promotion Promotional goals of Fitbit are to increase its market reach, product reach, create awareness. Its media objective is to make such advertisements that will help in making people realize that its easy to remain fit. Social media is being strongly used promotional tool for the company, Facebook activity is the most widely used tool that include various interactive sessions, workout reports, information sharing. Facebook can be used to interact with customers, inform them about various offers(Chaffey, 2008). There is need to create advertisements that create an emotional bond between customers and the product; it aims to make them aware regarding uniqueness of its possession and usage. Sales promotion tools will also help in tying up with various health care organizations, fitness centres and health insurers. With business development, Fitbit can also launch its offers through print media, magazines on health, fitness and healthy living(Czinkota Kotabe, 2001). Conclusion Fitbit is a successful name in wrist-bands to clip-type devices for health tracking but there is much scope left to be tapped. Market scenario shows positive trend of growth and future prospects for this business. Though there is intense market competition but innovation and quality customer service helped Fitbit to remain at the top. Fitbit is presently targeting a small customer segment but it can plan for further expansion to reach a larger group and market. It is advised that Fitbit can enhance its market reach by partnering with healthcare service providers, fitness centres and health insurers. References Entire News Link. (2016, March 1). Fitbit Blaze is a whole workout in a wearable. Retrieved September 16, 2016, from www.entirenewslink.com: https://www.entirenewslink.com/fitbit-blaze-is-a-whole-workout-in-a-wearable/ Chaffey. (2008). Internet Marketing: Strategy, Implementation And Practice, 3/E. New Delhi: Pearson Education India. Czinkota, M. R., Kotabe, M. (2001). Marketing management. Boston: South-Western College Pub. Dibi, S., Simkin, L. (1996). The Market Segmentation Workbook: Target Marketing for Marketing Managers. London: Cengage Learning EMEA, . Dumoriter, A. (2016, January 8). The Market Misunderstands Fitbit -- Here's Why. Retrieved January 24, 2017, from www.fool.com: https://www.fool.com/investing/general/2016/01/08/the-market-misunderstands-fitbit-heres-why.aspx fitbit.com. (2015). Who We Are. Retrieved January 24, 2017, from /www.fitbit.com: https://www.fitbit.com/in/about fitbit.com. (2016). Fitbit Privacy Pledge. Retrieved January 24, 2017, from fitbit.com: https://www.fitbit.com/en-ca/legal/previous-privacy-policy Holm, O. (2006). Integrated marketing communication: from tactics to strategy. Corporate Communications: An International Journal, 26-32. Hooley, G., Piercy, N., Nicoulaud, B. (2012). Marketing Strategy and Competitive Positioning. London: FT Prentice Hall. Kotler, P. (2012). Kotler On Marketing. New York: Simon and Schuster. Marshall, G. (2016, September 9). The story of Fitbit: How a wooden box became a $4 billion company. Retrieved January 24, 2017, from www.wareable.com: https://www.wareable.com/fitbit/youre-fitbit-and-you-know-it-how-a-wooden-box-became-a-dollar-4-billion-company McNew, S. (2015, September 15). FitBit's 7 Competitive Advantages Over Other Brands. Retrieved January 24, 2017, from /www.fool.com: https://www.fool.com/investing/general/2015/09/05/7-competitive-advantages-fitbit-says-it-has-over-o.aspx Rainmaker, D. (2015, January 20). Fitbit Surge In-Depth Review. Retrieved January 24, 2017, from www.dcrainmaker.com: https://www.dcrainmaker.com/2015/01/fitbit-surge-depth-review.html Silbert, S. (2015, December 10). Why Fitbit Is Still Winning Wearables. Retrieved January 24, 2017, from fortune.com: https://fortune.com/2015/12/10/why-fitbit-winning/ Stables, J. (2015, February 23). Basis Peak v Fitbit Surge: Battle of the super trackers. Retrieved January 24, 2017, from /www.wareable.com: https://www.wareable.com/fitness-trackers/basis-peak-vs-fitbit-surge-861 statista.com. (2016). Facts and statistics on Fitbit. Retrieved January 24, 2017, from statista.com/: https://www.statista.com/topics/2595/fitbit/ Stevenson, A. (2016, october 16). Fitbit CEO reveals hes transforming the mission and purpose of the company. Retrieved January 24, 2017, from cnbc.com: https://www.cnbc.com/2016/10/06/fitbit-ceo-reveals-hes-transforming-the-mission-and-purpose-of-the-company.html tradingeconomics.com. (2015). USA GDP. Retrieved January 24, 2017, from tradingeconomics.com: https://www.tradingeconomics.com/USA/gdp www.fitbit.com. (2016, September). Product. Retrieved January 24, 2017, from www.fitbit.com/: https://www.fitbit.com/in/surge?utm_source=Googleutm_medium=Search_utm_campaign=IN-Model-Surge-Exact#features