Lobbying and Litigation in Telecommunications †MyAssignmenthelp

Question: Discuss about the Lobbying and Litigation in Telecommunications. Answer: Introduction The report helps in analysis of the internal and external analysis of the Uber Technologies Inc. The main different kind of leadership challenges has to be discussed as this will help the company in understanding the strategies that has to be adopted to overcome such challenges. The innovation challenges will be discussed in an effective manner and theoretical frameworks will be discussed to understand the different framework for innovation required in Uber. The main aim and purpose of the report is to understand the different kind of challenges related to leadership, innovation with the usage of theoretical framework as this will help in solving the different challenges. The SWOT and Porters Five Forces Model analysis will be done as this will help in understanding the challenges in an effective manner. Uber Technologies Inc is peer to peer ride sharing transportation network that has been headquartered in San Francisco. California. Uber is operating in more than 630 cities worldwide. The Uber application is accessed by the help of different websites and mobile applications. Uber Technologies is one of the superior and a pioneer in the sharing economy and it is growing fast in a rapid manner. There are different kind of services that are offered by Uber that includes vehicle for hire and delivery services. There are different kinds of services of ride provided by Uber that include UberPOOL, UberXL, UberGO and UberPremiere. There are more than 12000 plus employees who are working for Uber and the company has generated a huge revenue of more than US $6.5 billion. Internal and External Analysis Both internal and external analysis of Uber Technologies INC is essential in nature as this will help in understanding the strengths, weaknesses, opportunities and threats of the company effectually. Furthermore, the external environment has to be analysed in an effective manner as this will help in prioritizing innovation in Uber. The external analysis can be done with the help of Porters Five Forces Model as this will help in generating idea of the other competitors in the market. The operational costs are low in nature wherein Uber offers low prices to the customers in comparison to the other traditional competitors (Bohari, Hin and Fuad 2017). Uber has introduced cash less payments along with pricing strategy is clear in nature and it offers high standard service to the customers and it is well recognized brand in the market. The business model of Uber Technologies is unpredictable and there are different kind of privacy issues in Uber. Uber caters to the individuals who are tech savvy (Greenspan 2015). The application of Uber Technologies is highly dependent on the internet and there are low barriers in the entry as there are huge rate of competition in the respective industry (Mathooko and Ogutu 2015). There are different kind of dissatisfaction among the customers with the entire unorganized market. There is huge increase in the internet penetration as the usage of the smartphones are increasing day by day and this is expanding the Uber services in other countries as well. The rise in the disposable income is other opportunity for Uber as this is increasing the spending of the individuals on their convenience. There is an option for alternate transport wherein Uber has launched Uber Chopper in different kind of countries and this has provided Uber with opportunity for launching Bus aggregator system. The regulations of the government are unclear in nature wherein the primary concern of the disagreement between the different kind of cab aggregators and regulators of the government is relating to legal status (Sutherland 2014). There are different kind of conflicts with different kind of local authorities and this will lead to different issues for the respective company named Uber (Kuo et al. 2016). There is low margin in Uber Company wherein it helps the drivers to get high number of daily rides, however it does not create high profit margins for the drivers of Uber External Analysis Industry Rivalry is one of the forces wherein it is seen that Uber operates in different countries in worldwide and the different competitors might be different from one another. It has been seen that Uber faces huge competition from services of Lyft wherein the business model is similar to Uber and it provides competition to Uber in terms of the share in the market. There are different other competitors compete with Uber with different aspects such as customer service along with reliability and comfort. It helps in analysing that Uber is facing tough kind of competition in the industry (Slvell 2015). Threat of new entrants is the second force wherein the business mode in which Uber is operating takes lot of efforts in building. This kind of business operates in concept of people wherein the drivers get their own cars and get it registered and work for Uber in flexible hours. When a new company enters into the similar market, the barriers and cost of entry is low. Thus, it can be seen that there is high level of threats from new entrants (Yunna and Yisheng 2014). Threat of substitutes is the third force wherein the different substitute of Uber are not the ones who are in direct competition, however there are different companies who are having same business model. There are other indirect taxi companies that helps in providing same kind of services and they are in indirect competition with Uber. These are the different substitutes that are big threat to the Uber company and it is threat to market share and sales (Rezazadeh et al. 2017). Bargaining power of suppliers is the fourth force wherein Uber does not own any vehicles operating in the name and is dependent on the suppliers that is the drivers of the cars. Uber Company tries to outsource the different cars and there are different suppliers of Uber who have high bargaining power and it is the duty of Uber to take care of the different suppliers. It is because as anything bad happens it will affect the brand name of Uber along with brand image of Uber (E. Dobbs 2014). Bargaining power of the buyers is the fifth force wherein the buyers of Uber are not permanent in nature unless they become loyal to the company. It can be seen that there are different other car services available in the market and customers can shift from one service to the other and the cost of shifting in market is low in nature. It can be seen the bargaining power of Uber is high in nature (Sapra, Subramanian and Subramanian 2014). There are different kind of leadership challenges that is faced by Uber that are required to be analysed in an effective manner. Firstly, there is lack of communication and managerial effectiveness in Uber as the decisions that are taken by higher officials of Uber are late and it makes the tasks more ineffective in nature. The managers of Uber are able to adjust with the role effectively and managers are not supportive in understanding the queries of the driver partners. Secondly, guiding change is the other challenge of Uber wherein the leaders are not able to understand and lead change effectively. The leaders of the Uber Company are not able to lead to changes in an effective manner. The leaders do not set goals in the initial stage and they implement strategies after they are facing huge competition in the market (Yan, Xia and Bao 2015). Lastly, leaders of Uber Company are not able to manage the internal stakeholders along with politics as they fail in managing relationships in an effectual manner. There is no such managerial support from higher authority and this creates miscommunication among employees (Quitzow et al. 2014). From the above figure, it can be analysed that proper leadership is required to be maintained by Uber Company in overcoming such challenges in an effectual manner. The different analysis is required to be done that are as follows: The leaders need to set goals and they has to be proactive in nature as this will help the company in meeting the different deadlines. This will help the company in gaining competitive advantage with the implementation of transformational leadership style (Takata 2016). Secondly, the leaders need to delegate tasks in an effective manner wherein all the driver partners have to be provided with different facilities and understand their view point. The transformational kind of leadership will help in solving the different issues among the leaders and the employees. It is required to maximize the unique value in comparison to the other competitors in the market wherein the company will prioritize their organizational goals. This will help the company in increasing the efficiency effectiveness and performance of business. There are different kind of innovation challenges that is faced by Uber wherein firstly, the innovation challenge is that Uber introduces different kind of updates in their application. These kinds of updates can prove to be difficult for the users to use such applications in an efficient manner (Akhavan et al. 2015). Secondly, there are different kind of disruptive transactional costs of Uber wherein there are different fees or payments that is affecting the business and innovation strategies. With the help of the diagram, it can be analysed that Uber needs to implement different strategies to implement the different kind of disruptive strategies that are as follows: It is seen that Uber needs to eliminate the different transaction costs as this will help in providing conventional service to the customers. This will help in encouraging increase in the entire productivity of the different assets and rate of employment. Uber needs to take full advantage of the collaborative consumption concept with the implementation of mobile application and this can help in installation of different kind of packages as this will help in understanding the needs of the customers in an effective manner (David, David and David 2017) There are different kind of organizational priorities of Uber in relation to the innovation and leadership that includes the following: It has been seen that the Uber has introduced disruptive innovation strategies that has helped them in gaining competitive advantage in the market. Uber Technologies has tried to cut off different kind of transactional costs as this has helped the company in being better than the other competitors in the market with incremental innovation strategy in an effective manner. There were different leadership challenges in the organization that has been faced by Uber. The leaders in Uber tried to delegate the tasks and tried to maximise their unique value in an effective manner. This kind of incremental innovation will help in continuous improvement and solve them effectively. Recommendations Therefore, it can be recommended that Uber Technologies Inc need to analyse their opportunities in an effectual manner. The company named Uber needs to understand the different opportunities wherein Uber needs to increase the market penetration and this will help in increasing their footprints in different parts of the world (Datafloq.com, 2018). The other recommendation that can be suggested to Uber Technologies Inc is that Uber can develop and implement technology that will help the customers in searching movers and packers in their nearby areas via Uber application. These are the two kinds of recommendations that can be provided to Uber Company as this will help in implementing their technologies in an effectual manner. There are different kind of practical steps that has to be implemented by Uber in order to improve their innovation and leadership qualities. Firstly, proper human resource managers have to be appointed in the organization as this will help the company in gaining competitive advantage. Secondly, the company needs to understand the innovation that is required to be made as this will help in improving their issues and there will be continuous improvement. Thirdly, the leadership qualities has to be ascertained in an effectual manner as this will help in improving their strengths and solving the queries in an effectual manner. Conclusion Therefore, it can be concluded that the internal and external analysis of Uber has helped the company in understanding their different innovative strategies that can be adopted by them. Uber has helped themselves by understanding the different leadership and innovation challenges and solved them with proper implementation of technologies. The Uber Company can implement different kind of theoretical frameworks as this has helped the company in gaining competitive advantage. Lastly, the Uber Company has applied different disruptive innovation techniques that has helped the entire company in being the superior pioneer in the entire market. The different kind of theoretical frameworks has helped the respective company in understanding their weaknesses and solved them effectually. Uber Technologies Inc has tried to implement different kind of technologies wherein they have been proved superior in comparison to the other competitors in the market. References Akhavan, P., Barak, S., Maghsoudlou, H. and Antuchevi?ien?, J., 2015. FQSPM-SWOT for strategic alliance planning and partner selection; case study in a holding car manufacturer company.Technological and Economic Development of Economy,21(2), pp.165-185. Bohari, A.M., Hin, C.W. and Fuad, N., 2017. The competitiveness of halal food industry in Malaysia: A SWOT-ICT analysis.Geografia-Malaysian Journal of Society and Space,9(1). Datafloq.com. (2018). How Uber Depends on Data Analytics to Deliver Extreme Customer Service. [online] Available at: https://datafloq.com/read/how-uber-depends-data-analytics-deliver-service/2621 [Accessed 22 Mar. 2018]. David, M.E., David, F.R. and David, F.R., 2017. The quantitative strategic planning matrix: a new marketing tool.Journal of Strategic Marketing,25(4), pp.342-352. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), pp.32-45. Greenspan, R., 2015. Walmart: Five forces analysis (Porters model).Panamore Institute. Kuo, C.M., Huang, G.S., Tseng, C.Y. and Boger, E.P., 2016. SMART SWOT Strategic Planning Analysis: For Service Robot Utilization in the Hospitality Industry.Consortium Journal of Hospitality Tourism,20(2). Mathooko, F.M. and Ogutu, M., 2015. Porters five competitive forces framework and other factors that influence the choice of response strategies adopted by public universities in Kenya.International Journal of Educational Management,29(3), pp.334-354. Quitzow, R., Walz, R., Khler, J. and Rennings, K., 2014. The concept of lead markets revisited: Contribution to environmental innovation theory.Environmental Innovation and Societal Transitions,10, pp.4-19. Rezazadeh, S., Jahani, A., Makhdoum, M. and Meigooni, H.G., 2017. Evaluation of the Strategic Factors of the Management of Protected Areas Using SWOT AnalysisCase Study: Bashgol Protected Area-Qazvin Province.Evaluation of the Strategic Factors of the Management of Protected Areas Using SWOT AnalysisCase Study: Bashgol Protected Area-Qazvin Province,7(1), pp.55-68. Sapra, H., Subramanian, A. and Subramanian, K.V., 2014. Corporate governance and innovation: Theory and evidence.Journal of Financial and Quantitative Analysis,49(4), pp.957-1003. Slvell, ., 2015. The Competitive Advantage of Nations 25 yearsopening up new perspectives on competitiveness.Competitiveness Review,25(5), pp.471-481. Sutherland, E., 2014. Lobbying and litigation in telecommunications marketsreapplying Porters five forces.info,16(5), pp.1-18. Takata, H., 2016. Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011.Journal of Business Research,69(12), pp.5611-5619. Uber.com. (2018). Making career moves? Sign up to be an Uber Driver or get a ride to the airport | Uber. [online] Available at: https://www.uber.com/en-IN/ [Accessed 21 Mar. 2018]. Yan, J., Xia, F. and Bao, H.X., 2015. Strategic planning framework for land consolidation in China: A top-level design based on SWOT analysis.Habitat International,48, pp.46-54. Yunna, W. and Yisheng, Y., 2014. The competition situation analysis of shale gas industry in China: Applying Porters five forces and scenario model.Renewable and Sustainable Energy Reviews,40, pp.798-805.

Marketing Strategy Development

Question: What is the Market Issues in Strategy Development ? Answer : Introduction There is almost double digit growth wearable tracking device market; it is expected to grow further. Among all devices, wrist wear accounts for more than 70 percent of products. This is a marketing strategy development paper, prepared on Fitbit. Reason behind selecting this company is uniqueness of product, increasing popularity and ability to change healthcare and fitness environment positively. This paper discuss four major issues, first is 5 c of market, market research procedure of the company; based on market analysis segmentation and positioning strategy is given and marketing plan is presented. Fitbit has revolutionize the wearable technology industry and made its unique brand image. Company overview Fitbit is an American company that manufactures health tracking products. It was founded by Eric and James in the year 2007 (fitbit.com, 2015). It is a globally operating company that provides technology enhanced products to optimize health and fitness experience. Its mission is to empower and inspire to live a healthier and active life. Products Fitbit deals in wide range of health and fitness products such as activity trackers, wireless enabled technology that helps in measuring steps walked, heart rate, steps climbed etc. Various brands launched by the Fitbit include Zip, One, Flex 2, Alta, Charge 2, Blaze and Surge. It has divided its product range into everyday fitness that include four products, which are trackers; second is active fitness that include Fitbit charge2 and blaze; third is performance fitness that include Fitbit surge and finally the Wi-Fi weighing scale. Its products helps in calculating GPS tracking facility that help in understanding distance, speed, time, pulse rate, sleep, total day activities such as total steps taken, distance, calorie burned, activity minutes, hourly activity. Fitbit has a strong brand image in the market, it is a successful product in UK and USA, expanding its market reaches in Asia and other markets (www.fitbit.com, 2016). Fitbit is also making shift from fitness to fashion also. However, there is low brand awareness regarding such fitness products in many markets, enhancing the same which increase new scope for market development. Company Though Fitbit products are highly technological but there ease of use helps in making them user friendly. This was the first organization that launched such tracking device with strong health focus; it achieved first mover advantage that helped in high sales and revenues. However, problem with products of this brand include premium pricing strategy. Different market researches shows issues regarding plain and simple designing of Fitbit products, they are not stylish and fashion statements. Business growth rate for Fitbit is high, immense opportunity lies in various developing market where product is still at introductory stage; rising concern towards health issues and healthy living in market is also giving new opportunities for product development. It has 85 percent of share of tracking devices(McNew, 2015). Company try to offer broad range of products at various price levels to cater demand of various customer groups. However, tracking device business industry and economic conditio n has strong correlation, spending on such devices are seen in developed nation with high disposable income. Customers If persona of a Fitbit customer is to be analysed, it include a person who is doing a desk job, earning 100k+more annually; who is a the savvy person, uses smartphone, willing to purchase a product that receive positive feedback on social media on helping improving healthy living and habits, one who is willing and aim to work out regularly, lives in USA and of mid age. Therefore, it include target segment 25 + of age, is comfortable with technology, frequently uses social media, has an expendable income. Fitbit has built a very niche market to cater and try to serve best to its target segment. It target both male and female population with 25 and above age. However, it gives more stress on female segments, especially moms (Dumoriter, 2016). It operates in different markets such as USA, Dublin, Japan, India, Hong Kong, and Shanghai. On behaviour basis, its customers look for continuous motivation and support for workouts, it tries to give that technological support and sharing through data tracking, sharing etc. (Holm, 2006). Collaborators There is group of suppliers in china and Singapore who are responsible for manufacturing hardware for the company; however company keeps the name remain undisclosed. However, it did mention that Flextronics is its primary contract manufacturer of majority of devices. There is marketing, technology, innovation teams responsible for successful operations. Fitbit is encountering market problem in meeting total market demand, failing to meet demand impact business negatively (Marshall, 2016). Competitors Fitbit is encountering intense market competition from big market players such as Nike, Apple, and Microsoft and Pebble technology. Direct competitors include Nike Fuel band, 24 hour bodybugg, Jawbone UP2. Further, products from Fitbit are not water resistance, whereas Pebble corp. products are more stylish and provide water protection. There is intense indirect competition from substitutes like non-clinical weight loss programs(Stables, 2015). Apart from this category wise competition is from free health care items, low priced products, personal management etc. Market analysis shows rising trend in fitness wearable devices. According to Statista.com, in year 2018 the figure is expected to be worth $12,642m, total number of units expected to be shipped are 224 million. It is expected that almost 40 percent of customer will be from US market (statista.com, 2016). With increasing demand, tech giants such as Apple, Google are also launching such wearable gadgets. Further, there is also high market threat from new products and market entrants as still this industry lifecycle is at introductory stage. Context This section will present various other external factors impacting business of Fitbit. Political scenario has strong influence on business growth and advancement. Fitbit is a US based company, being a leading economy USA offer business opportunities, liberty. It has strong economic scenario, with GDP is over $16.760 trillion(tradingeconomics.com, 2015). However, there is reduction in corporate profits by 1.2 percent. Social environment of US shows total population of 321,418,820. There is concern towards ageing population, poor health and obesity in the economic; the nutrition curve is also downward sloping showing rising concern towards health issues. However, this shows favourable market opportunities for Fitbit as it can act as tool to overcome this problem. Market offers high technological opportunities for business; almost 85 percent of US population is tech friendly, providing scope for such products. There is large growing community of Fitbit users, which shows positive market trend for wearable tracking devices(McNew, 2015). There is presence of high tech companies such as Apple, Google, and Microsoft in the market. There is rising concern towards climatic changes, global warming issues; company need to make strong strategies in regards to waste management, Carbon emission to ensure low pollution(Silbert, 2015). Market research impacts the way data is collected and presented by organization, it influences the authenticity and reliability of presented information. Market research is conducted by organization to understand customer needs and demands; it is also conducted to evaluate competitors position to analyse potential market threat; it aims to evaluate changing environmental condition and prospective influence on company strategic growth. Market research is the key information collection strategy that impact overall strategic process. Customer data is collected through Fitbit app; whenever a customer activates a Fitbit device they download their software and install information regarding them. This information is used by the company to evaluate personalized fitness stats for customers; it also uses their activities track record to measure their development (fitbit.com, 2016). It also collects information regarding all visitors who visit its websites. Other ways of collecting data include contest, giveaways, community, social media, and participation in surveys. Internal market research is being conducted to evaluate market environment trends, competitors position and strategies. Tools such as project planning, troubleshooting are implemented to evaluate market trends. Market segmentation Fitbit does not go for mass marketing, rather it focuses on small group of customer, fulfil their needs better than anyone else in the market. Niche segmentation of Fitbit is based on demographics, geographic regions and behavioural patterns. According to demographic parameters, it aims to cater both male and female customers above 25 years of age, preferably working professionals from middle and upper income group. Geographically, it is present in six markets USA, Dublin, Japan, India, Hong Kong, and Shanghai; Asia is being projected as prospective market with huge market development scope(Stevenson, 2016). On behavioural grounds, Fitbit prefer to target customers who are tech savvy, well educated, involved in social networking, health conscious, seek for continuous motivation for health development. It aims to target different customer groups such as major market segment include athletes, individuals, hospitals and clinics, corporations, people who want to reduce weight (Dibi Simk in, 1996). Target market On the basis of segmentation, Fitbit tries to target customer group between 30 to 40 years of age, who is trying to reduce weight, suffering from health issues, looking for healthy options, motivation to achieve their health goals. It target customer group who have money but no time to give. It also target technology users who seek for tools that provide them quick and easy monitoring on their health without much effort. Fitbit provide an effortless experience to its users. Its direct target groups include office Oliver, person with heavy headed hobby, mothers, and health conscious personality. Value proposition Fitbit is helping those customers who are looking for a way to improve their activity level without a big commitment; it has successfully managed to implement short term attainable goals through its products and its technology. Fitbit differentiate its offering on the basis of product features and accurate technology. It has been able to redefine health to make measurable development towards detecting illness and make progress towards healthy life(McNew, 2015). Positioning statement Fit bit has positioned itself as a tool that help in living a healthy life, balanced by tracking all day activities, exercise, sleep and weight. It positions itself as digital healthcare company that is integration between social networking and hardware to achieve desired goals (Stevenson, 2016). It has made its distinctive market position on the basis of product quality and accuracy of measurement. It is easy to use, have more features than other brands. Recommendations On the basis of above analysis, Fitbit is performing well in its niche market segment; it has well defined its target and what it plans to offer them. Further, it is advised that due to increasing obesity in the market, Fitbit can also target teenagers and youth from 15to 25 years of age. It is also advised to add new design as Fitbit products are not fashionable; it can add new option of personalization of design. On the basis of analysis presented in issue one, two and three; it is clear that Fitbit aims to maintain its position of market leader; it aims to implement product and market development strategies as it will help in launching new product and enter new markets; finally it also aims to increase market awareness regarding tracking devices in developing markets. Product Presently company is offering almost nine different types of products in three key categories on the basis of fitness needs. Fitbit products have large number of features, ease of connectivity, robust packing with several motivational quotes above them to inspire the user. Further to achieve set objectives, it is recommended that Fitbit can opt for strategic partnership with insurance companies, healthcare organizations, fitness centres. This service will help Fitbit users to sign with their partnering insurer, fitness centre; it will help in sharing of data on large platform regarding each member. However, data sharing will be with due consent and voluntary basis only. It will help Fitbit in attracting new members, ability to sell products at different places, fitness clubs etc. Price Analysis shows that Fitbit products are priced premium, it might because low sales in certain market as purchase of healthcare products are strongly dependent on economic conditions. Above product will help in providing discount by Fitbit users; it will help in increasing sales and brand loyalty. Fitbit can also offer discounting cards for their partnering clubs; it will help in motivating customers to purchasing tracking bands. Skimming price causes low sales, in order to expand its market reach, Fitbit needs to provide different types of lucrative offers to attract and retain customers. Place Fitbit can sell its products globally through website and ecommerce. It sells through its own website in US market; it has also tied up with various e-commerce sites catering different local markets. Above stated product recommendation will enhance product reach of Fitbit, it can be sold at different fitness centre, through health insurance companies, and there will be more intermediaries and ease of customer reach. It will also facilitate in enhancing product awareness in the market. Promotion Promotional goals of Fitbit are to increase its market reach, product reach, create awareness. Its media objective is to make such advertisements that will help in making people realize that its easy to remain fit. Social media is being strongly used promotional tool for the company, Facebook activity is the most widely used tool that include various interactive sessions, workout reports, information sharing. Facebook can be used to interact with customers, inform them about various offers(Chaffey, 2008). There is need to create advertisements that create an emotional bond between customers and the product; it aims to make them aware regarding uniqueness of its possession and usage. Sales promotion tools will also help in tying up with various health care organizations, fitness centres and health insurers. With business development, Fitbit can also launch its offers through print media, magazines on health, fitness and healthy living(Czinkota Kotabe, 2001). Conclusion Fitbit is a successful name in wrist-bands to clip-type devices for health tracking but there is much scope left to be tapped. Market scenario shows positive trend of growth and future prospects for this business. Though there is intense market competition but innovation and quality customer service helped Fitbit to remain at the top. Fitbit is presently targeting a small customer segment but it can plan for further expansion to reach a larger group and market. It is advised that Fitbit can enhance its market reach by partnering with healthcare service providers, fitness centres and health insurers. References Entire News Link. (2016, March 1). Fitbit Blaze is a whole workout in a wearable. Retrieved September 16, 2016, from www.entirenewslink.com: https://www.entirenewslink.com/fitbit-blaze-is-a-whole-workout-in-a-wearable/ Chaffey. (2008). Internet Marketing: Strategy, Implementation And Practice, 3/E. New Delhi: Pearson Education India. Czinkota, M. R., Kotabe, M. (2001). Marketing management. Boston: South-Western College Pub. Dibi, S., Simkin, L. (1996). The Market Segmentation Workbook: Target Marketing for Marketing Managers. London: Cengage Learning EMEA, . Dumoriter, A. (2016, January 8). The Market Misunderstands Fitbit -- Here's Why. Retrieved January 24, 2017, from www.fool.com: https://www.fool.com/investing/general/2016/01/08/the-market-misunderstands-fitbit-heres-why.aspx fitbit.com. (2015). Who We Are. Retrieved January 24, 2017, from /www.fitbit.com: https://www.fitbit.com/in/about fitbit.com. (2016). Fitbit Privacy Pledge. Retrieved January 24, 2017, from fitbit.com: https://www.fitbit.com/en-ca/legal/previous-privacy-policy Holm, O. (2006). Integrated marketing communication: from tactics to strategy. Corporate Communications: An International Journal, 26-32. Hooley, G., Piercy, N., Nicoulaud, B. (2012). Marketing Strategy and Competitive Positioning. London: FT Prentice Hall. Kotler, P. (2012). Kotler On Marketing. New York: Simon and Schuster. Marshall, G. (2016, September 9). The story of Fitbit: How a wooden box became a $4 billion company. Retrieved January 24, 2017, from www.wareable.com: https://www.wareable.com/fitbit/youre-fitbit-and-you-know-it-how-a-wooden-box-became-a-dollar-4-billion-company McNew, S. (2015, September 15). FitBit's 7 Competitive Advantages Over Other Brands. Retrieved January 24, 2017, from /www.fool.com: https://www.fool.com/investing/general/2015/09/05/7-competitive-advantages-fitbit-says-it-has-over-o.aspx Rainmaker, D. (2015, January 20). Fitbit Surge In-Depth Review. Retrieved January 24, 2017, from www.dcrainmaker.com: https://www.dcrainmaker.com/2015/01/fitbit-surge-depth-review.html Silbert, S. (2015, December 10). Why Fitbit Is Still Winning Wearables. Retrieved January 24, 2017, from fortune.com: https://fortune.com/2015/12/10/why-fitbit-winning/ Stables, J. (2015, February 23). Basis Peak v Fitbit Surge: Battle of the super trackers. Retrieved January 24, 2017, from /www.wareable.com: https://www.wareable.com/fitness-trackers/basis-peak-vs-fitbit-surge-861 statista.com. (2016). Facts and statistics on Fitbit. Retrieved January 24, 2017, from statista.com/: https://www.statista.com/topics/2595/fitbit/ Stevenson, A. (2016, october 16). Fitbit CEO reveals hes transforming the mission and purpose of the company. Retrieved January 24, 2017, from cnbc.com: https://www.cnbc.com/2016/10/06/fitbit-ceo-reveals-hes-transforming-the-mission-and-purpose-of-the-company.html tradingeconomics.com. (2015). USA GDP. Retrieved January 24, 2017, from tradingeconomics.com: https://www.tradingeconomics.com/USA/gdp www.fitbit.com. (2016, September). Product. Retrieved January 24, 2017, from www.fitbit.com/: https://www.fitbit.com/in/surge?utm_source=Googleutm_medium=Search_utm_campaign=IN-Model-Surge-Exact#features

Theoretical Basis for International Trade and Investment free essay sample

Compare and contrast the major trade theories. †¢ Describe the product life cycle in the context of globalization. †¢ Assess the implications of foreign direct investment (FDI). †¢ Assess the overall impact on a country of shifting from a limited trade position to a global trading position using trade theories. This Course in Context Today, we find ourselves in a marketplace that is increasingly integrated, interdependent, borderless, and globalized. Companies, both large and small, from developed and developing countries, are crisscrossing the globe in search of trade and investment havens in the context of globalization. A major driver of globalization is competition. Left unchallenged, companies (Nike Coca-cola) that already compete in the global arena may gain so much market share and become so entrenched that it may be difficult, if not impossible, for other companies to enter such markets in the future and gain advantage, such as access to raw materials, lower production costs, cheap labor, increased revenues, and profits. We will write a custom essay sample on Theoretical Basis for International Trade and Investment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With this week’s discussion on the theoretical underpinnings of globalization, the following weeks will focus on additional aspects of international trade and investment. Specifically, we will focus on the Global Monetary System, and its crucial role in promoting global trade flows; we will analyze the effects of the balance of payments on global trade; we will look at relevance of regional integration on trade; we will analyze the role of global, international, and regional organizations in facilitating trade; and finally, we will evaluate how all of these activities converge to either promote or inhibit international economic development. What You Already Know Students will start this course with a detailed knowledge of global business as learned in GBM/380. Students should have a global mindset and a broader awareness of the intricacies of the global business environment. In addition, students should know the major forces in the global environment and their impact upon business strategies, operations, and decision making. This Week in Context The theoretical basis, or foundations, for globalization are found in the theories of Absolute Advantage, Comparative Advantage, Hecksher-Ohlin Theory of Factor Endowment, Market Imperfect Theory, and the International Product Life Cycle Theory. In the same vein, several contemporary theories have emerged to explain the trends, scope, and magnitudes of Foreign Direct Investment (FDI). They include Monopolistic Advantage Theory (MAT), Product and Factor Market Imperfection Theory, Cross Investment Theory, Internationalization Theory, and Dunning’s Eclectic Theory of International Production. During this week, we will focus on the relevance of these theories to global business operations. Specifically, we will discuss how these theories explain, or have contributed to, the unprecedented flows of trade and investment activities between nations over the last quarter of a century, and how they might explain these activities in the future. This week’s assigned readings and activities focus on the theoretical basis for international trade and investment. As you complete these activities, you will fully understand why Hawaii engages in tourism, and a country like Nigeria, in crude oil exploration and production. You will also comprehend why Argentina produces beef, Canada produces lumber, Egypt produces cotton, South Africa produces wine, Japan produces automobiles, and the United States produces computers. With this knowledge and a better understanding of international trade, you and/or your company will be able to effectively participate in the global marketplace whether you are exporting or importing. Assignment Overview The Individual assignment due in Week One gives you an opportunity to demonstrate your understanding of the major trade theories. The assignment also asks you to look at any impediments such as political, financial, cultural, and economical that might prevent the successful application of your selected trade theory.

Using a CMS Historical Essay Sample

Using a CMS Historical Essay SampleCMS Historical Essay Sample can be used for a variety of different purposes. First of all, if you are a student with a great amount of material to write about, a CMS Historical Essay Sample is ideal. Secondly, a CMS Historical Essay Sample is excellent for giving a feel for the writing style of someone who may not have written before. And finally, a CMS Historical Essay Sample can provide an outstanding visual example to demonstrate how to create and format an essay.Students will find that the CMS Historical Essay Sample can help them a great deal when it comes to writing high quality assignments and essays for their own research projects. If you are going to use this material to create your own projects, you might want to look at what other people have done to make use of the CMS Historical Essay Sample before you create your own. If you do decide to create your own, you will find that there are many resources available to help you in the process.T here are many features included in the CMS Historical Essay Sample that will help you to write effectively and to communicate your knowledge. There are very few errors on the sample because the writer has built his or her knowledge over a period of time. This will make it possible for you to understand how to make your work as error free as possible. Also, if you choose to use this resource, you will find that the structure of the essay is very easily set up.You can select from two different paragraphs that are designed to make it easy for you to write and read your content. In each paragraph, you can add in new facts and new explanations, or you can move back to an earlier point and apply your knowledge there. There are examples of the introductory paragraph and the conclusion paragraph to help you understand how to work with the structure. All of the elements are laid out very clearly so that you can work on your own essays as well as those that will be similar to the CMS Historic al Essay Sample.The CMS Historical Essay Sample also allows you to make sure that all of your content is correct. There are several different formats that you can use when it comes to writing. The writer can include quotes, pictures, illustrations, tables, and even footnotes. In addition, the writer can customize some of the formatting elements that he or she finds helpful.The CMS Historical Essay Sample can be modified very easily so that you can make any changes that you want. This is very helpful because you don't want to have to worry about taking a look at a lot of manual formatting. You also won't be able to go back and check that you have formatted all of your material correctly. You will always know what you need to do to ensure that your content is perfect.You can also find much of the same information online. When you look online, you will find that there are many examples of CMS Historical Essay Sample that you can use. However, you should take the time to compare the inf ormation that you find to ensure that you have the best idea of what it will take to format your own essay.You should also know that this resource is easy to adapt to your style. It will work for you no matter what kind of work you will be doing. The best part about it is that it is easy to learn and to use.

Which Trials

Which Trials The Salem Witch trials which spanded from June to September in 1962 resulted in 19 people, men, women, and children being hung. It was all started by a group of girls and a fearful town. The '"afflicted" girls caused mass hysteria through out the town and soon the word "witchcraft" was being used frequentlyIt all started wuth a small group of girls and a slave. Abigal williams (Parris's Niece) and Betty (Parris's Duaghter) heard stories from tituba about her life, home in Barbados. She told the girls about spells and voodoo.(Hill, 219-224) After hearing this, they were fascinated with iut and practiced with it. Soon other girls joined them and tried love spells, Furture prediction and so on. Typical little girl things. After being caught dancing int he woods, they started having fits and uncontrolable acts.(Hill, 225-228) Once this had spread through town, everyone assumed it was due to witchcraft.Present-day archaeological site of the Salem Villa...Why the girls kept pretending no o ne knows but soon they were forced into naming other "witches". This is where it really got out of control.(Hill, 24-28)About 140 people were accused of being witches. 38 from the Salem Area. Including John Proctor, Giles and Martha Corey, George Jacobs, Sarah Osbourne, and a number of other people. Even though 19 people were hung, a number of others died in prison and Giles Corey was pressed to death.(Hill, 229) He refused to release information that would have innocent people put in jail. The worst part of it all was that the girls, young, immature, uneducated girls wielded the pwoer to end any persons life and they did so without caring.There were a number of reasons who the witchcraft hysteria flourished. In the old days, people strongly believed that the Devil was the cause for all evil. Disease,

Sam 342 unit 5 Essay Example | Topics and Well Written Essays - 250 words

Sam 342 unit 5 - Essay Example Its functions from division I to division III vary in nature although the core values of the organization remain the same. At a young age players can be exploited and their focus can shift from education to sports only, hence they might become successful sportspersons but in long run they might fail to become an educated and contributing citizen. To regulate and keep a check on practices prevailing in al three divisions, the role of NCAA has gathered much importance in the past few decades. The core values of other professional sports association or clubs are more oriented towards their own set of beliefs, history and achievements. The basic principals they operate through are more aligned towards profitability, success in results, commitment to sports and the courage that can bring victories to the club or the association. In comparison with NCAA the core values of professional clubs or associations are more centric towards commercialism while NCAA plays a more philanthropic role and strives for safeguarding the interests and ensuring betterment of young sports person from grass root level to university level moving towards a successful career in the selected professional

Anthropogenic Disturbance on Benthic Communitiy Essay

Anthropogenic Disturbance on Benthic Communitiy - Essay Example Although in the early days it was believed that there could be no life at the bottom of the sea, a steady production of energy deep down at the ocean floor has led to a thriving benthic community which may however be affected by environmental and anthropogenic changes. Investigation of benthic communities is done by deep sea diving and actually obtaining samples of such organisms from the ocean floor. Traps, dredging and investigation of seafloor sediments could be useful in establishing the biological nature of such communities. The benthic organisms are essential for the environment as they clean up the water and are responsible for re-mineralization of organic matter. Since benthic sea creatures are a diverse group with many functions, they also tend to form a major link in the biological chain. This project deals with the study of human disturbance on the benthic community and the changes in the structural and functional manifestations of these organisms when anthropogenic interventions are obvious in any ocean floor inhabited by these organisms. Dudgeon (2006) studied benthic invertebrates and their drift in eight streams within Northern Indonesia where rainforest streams and oceans are disturbed by anthropogenic activities. The benthic community studied were that found in Papua New Guinea and South East Asia and in general not predatory. The results indicated that the benthic communities were strongly affected by channelisation and conversion of forests to agriculture. Some benthic species were found to show drifting activities at night showing some sort of community reactions to changes in the external environment. Arasaki et al (2004) suggests that anthropogenic disturbance is one of the major problems in marine communities and any such disturbance could be quantified by using multivariate techniques for analysing the distribution of such communities. The results of the study showed that ecological trends are determined by faunal abundance and all central continental regions with widespread distribution of benthic communities seem to be affected by human activities. There are many studies that show the effects of fishing or dredging on the benthic commu